Only when the business purpose is clear can enterprises speed up their progress. For Shengquan, the pursuit of maximizing short-term interests is only the need of our own development. We should also have a more ambitious goal ... to build a century-old sacred spring, which is also our correct scientific judgment on the prospects of our own industry. Establishing a century-old sacred spring is not only the development and continuation of enterprises, but also the interests of shareholders and employees. We should also benefit mankind.
2. Business orientation: an internationally renowned new chemical material enterprise for comprehensive utilization of agricultural resources.
The comprehensive utilization and deep processing of agricultural resources, high-tech development and industrialization have become the leading direction of Shengquan. Making full use of China's rich agricultural resources, enhancing the competitive advantage, and making the two product chains with deep processing of corncob as the main raw material become stronger and bigger rapidly have important influence in the same industry in the world.
3, business philosophy: everything for your needs.
Business philosophy is the basic philosophy and concept formed by enterprises in the process of production and operation. "Everything is for your needs" has been unanimously recognized by all employees of Shengquan. That is: all for the needs of customers, all for the needs of employees, all for the needs of shareholders and all for the needs of society.
4. Core values: there is no limit to innovation, and integrity lasts forever.
Core values are the core of corporate culture, which permeates all activities of the enterprise and also determines the attitude and methods of employees to treat people. Based on the reality and future development of the company, we regard honesty and innovation as the core values of Shengquan. "Honesty" is the first essence of being a man, "faith" is the basic principle of doing things, and "innovation" is the source of the company's development. Only under the guidance of this value concept can companies and individuals achieve rapid development without being blindly arrogant and ambitious.
5. Enterprise spirit: Dare to think, be eager to learn, enrich and be promising.
This is a group consciousness that Shengquan has gradually formed and optimized under the control and nourishment of the correct value system in the long-term production and operation process. It represents and reflects the overall pursuit, value orientation and determination of Shengquan, and is the spiritual pillar of all Shengquan people. Dare to think and be eager to learn is the foundation and motivation of Shengquan's continuous innovation, progress and self-transcendence for more than 20 years. "Dare to think" let Shengquan get rid of the predicament, surpass the township model and become a modern large-scale enterprise group, and "eager to learn" let Shengquan constantly innovate his thinking and keep up with the world trend. "Being rich and promising" requires everyone in Shengquan to love their jobs, work hard, make a difference for the century-old cause of Shengquan and realize their personal life value.
6, corporate style: consistent in words and deeds, resolute.
Enterprise style is the attitude and character of enterprise members in their own work and organizational behavior. "Match words with deeds" is the requirement of our working attitude. To match words with deeds, we must first be honest. What Shengquan wants is the spirit of seeking truth from facts, and don't fabricate results. "Resolutely and vigorously" is the requirement of our work efficiency, which requires us to speed up our work in an all-round way in order to better meet the challenges of the times of ten times speed.
7. Corporate slogan: Sunshine photosynthesis is endless.
The light and heat of nature have endowed mankind with great wealth, and it has become the eternal pursuit of the holy spring to use and transform these wealth to benefit mankind. Every year, the four seasons cycle, just like the vitality and creativity of nature, the holy spring moves forward forever, with a long history and endless life.
8. Brand slogan:
Create Shengquan brand and challenge the future of oil.
According to scientific analysis and prediction, petroleum resources will be exhausted in 50 years, and the furfural process route currently used in Shengquan can replace the petroleum route to produce polytetrahydrofuran and casting accessories. So 50 or even 20 years later, all countries in the world began to study the topic that Shengquan is developing now.
The East is the most sacred and the source of wealth.
The word "Oriental" means China, and it also means that Shengquan is located in the hometown of Meng Luochuan, the "Oriental merchant". Shengquan adheres to the spirit of Oriental merchants and strives for the rise of China's national industry, becoming the source of material and spiritual wealth for everyone in the country and Shengquan. At the same time, the word "holy spring" was embedded at the end of the two sentences.
Shengquan resin, casting brilliant
The power of setting sand casts the glory of the cause.
These two sentences are brand slogans applied in the OEM industry. Shengquan resin, as a binder of coated sand, is mainly used for casting. Individualized use and common promotion also reflect the team spirit of Shengquan people's unity and Qi Xin's concerted efforts.
9, internal staff spirit slogan:
The interests of the company are above everything else.
I work hard, I enrich, and I make progress with the enterprise.
Happy progress every day.
I am from Shengquan, and Shengquan is my home.
Be an excellent employee and get the best performance.
Always keep forging ahead and keep an open mind 1. Behavioral philosophy: do the right thing, do the right thing.
This is the basic principle of all our actions. Doing the right thing requires us to pay attention to the principle of "benefit", which is particularly important in major decisions; Doing things correctly is the principle of emphasizing "efficiency"; Therefore, all our work should be measured by the standard of "usefulness and effectiveness". Focus on improving the core competitiveness of enterprises.
2. Survival concept: Be prepared for danger in times of peace, be prepared for danger in times of peace.
The survival concept of an enterprise is the embodiment of its sense of hardship and crisis. In the market, enterprises are like a ship sailing in stormy waves, and they will encounter dangers and crises anytime and anywhere. Therefore, we must have a sense of anxiety and crisis, especially when the enterprise is brilliant and comfortable, we must have a sense of trepidation and caution, so that we can be prepared when danger and crisis come.
3. Development concept: self-transcendence and advancing with the times.
Market competition is ruthless, and enterprises are like sailing against the current in the market. In addition to ensuring that you can't capsize, you must always move in the right direction. If you don't advance, you will retreat On the issue of development, we should not have too many arguments and doubts. We must firmly and firmly establish the concept of "development is the last word", constantly surpass ourselves and keep pace with the times.
4. Responsibility concept: take it from nature, serve the society and benefit mankind.
Nature provides abundant raw materials for the holy spring and creates a broad development space. The mission of Shengquan is to transform this energy, serve the society and benefit mankind.
5. Quality concept:100-1= 0100-1= 0 means pursuing 100% qualified product quality. For Shengquan, the first brand in the same industry in China, the unqualified product quality of 1% will affect our brand image and reputation.
6. The concept of employing people: knowing people by virtue, employing people by quantity, fair competition and balanced performance.
Employing people, in the final analysis, is a question of who to use and how to use it. With who? Use people with both ability and political integrity. How to use people? Enterprises should be able to provide a fair competition mechanism, which is superior to the capable, inferior to the average and inferior to the mediocre; We should also provide an eclectic and impartial mechanism for the fair use of talents.
7. Service concept: truth, kindness, sincerity and love.
What purpose or standard our service should achieve depends on the requirements of our service concept. In service, we should be sincere and sincere to our customers.
8. Marketing concept: add value to users.
Marketing concept is the overall guiding ideology of our marketing work. Our ultimate goal is to create higher and more value for our customers. Customer comes first. Our product quality, our market service, and our responsibility to change disorder into orderly market competition are all winning more value for our customers.
9. Competitive concept: integrate internal and external resources to create comparative advantages.
For competition, one should be able to correctly understand and evaluate one's own environment and position, and the other should be clear about the means and methods to deal with this environment and position. After making a correct evaluation of yourself, we should find the right starting point, integrate internal and external resources, and create comparative advantages to participate in the competition.
10, market concept: create demand and lead the market. In the fierce and cruel environment, enterprises must have a sense of innovation, and their understanding of the market must not be limited to existing and existing ones. Instead, we should use divergent and creative thinking to find the potential demand of consumers and stimulate this demand in order to create the market. More importantly, they should firmly grasp this market and meet the market demand in time.
165438+ realize agricultural industrialization by high-tech means, reflecting the advantages of economies of scale. At the same time, focus on the core resources of Shengquan to develop and realize scope economy, fully embody the principle of economic benefit and accelerate the development of the company. 12. Department (post) concept: dedication, dedication and due diligence.
The first is attitude, which determines everything. Subjectively love your department (post); If you want to be a politician in your position, you must be a well-known employee. Different posts, different posts, different division of labor and different abilities are all doing their best to work for the development of the enterprise. 1, organizational management concept: scientific organization, proper responsibilities and rights, sound system and effective supervision.
In an organization, organizational management belief is very important, because it guides the general principles of the construction and operation of an organization. The organizational management belief of Shengquan Company should be scientific organization, proper rights and responsibilities, sound system and effective supervision, and truly establish a modern enterprise system.
2. Upward management: take the initiative to suggest, communicate frankly, respect and obey, and actively cooperate.
Upward management refers to the attitude towards superiors, respect for their superiors, compliance with organizational principles, and obedience to the management and orders of superiors; At the same time, as a subordinate, you can't passively accept it, but also give play to your subjective initiative and make suggestions; Finally, we should have the overall situation concept and actively cooperate with superiors.
3. Downward management: take the lead in setting an example, observe and listen, understand and inspire, and cultivate incentives.
As a superior, we must first set an example. As the saying goes, "He is honest and has no orders to do things; His body is not right, although he can't do it "; Secondly, we should observe subordinates and attach importance to their opinions; In addition, we should understand and care about our subordinates, inspire them in their work and study, and pay attention to encouraging them to mobilize and improve their work enthusiasm and ability.
4. Parallel management: communication, trust, unity and cooperation.
Between parallel departments, communication and trust should be emphasized first, and the overall interests of the company should be emphasized. Only by strengthening communication can we have mutual understanding, and only by fully trusting can we have mutual respect and live in harmony, especially when there are conflicts of interest. Only by living in harmony can we achieve unity and cooperation in our work and complete our work better and more efficiently.
5. Customer management: sincere, enthusiastic, meticulous and thoughtful.
First of all, we should be sincere to our customers. Customers are our parents and our friends. Sincerity is the minimum requirement for them. In addition to sincerity, you should also have a warm attitude when dealing with customers, so that customers feel like a spring breeze; Meticulousness and thoughtfulness are also essential in the work. Only with a warm attitude, even if you are careless in your work, you can't satisfy your customers. Worry about customers first, then enjoy customers. No matter what customers think or don't expect, we should strive to be perfect.
6.* * * Participant management: clear rights and responsibilities, mutual trust, taking risks and enjoying benefits.
For our business partners, we must first clarify their respective responsibilities, and then take risks, trust and support each other in the process of cooperation. Only in this way can everyone benefit, that is, enjoy the benefits.
7. Social management: originating from and contributing to society.
Our raw materials come from society, our achievements come from society, and our development cannot be separated from the support of society. For an enterprise, especially a large enterprise, besides its own development and progress, the interests of employees and shareholders, it should also consider its own social value and what contribution it can make to society.
8. Managing the country: gather strength and have an equal dialogue with western industrial civilization.
As an enterprise in China, we can't give up our mission. As far as Shengquan Company is concerned, we should constantly accumulate our own strength, make continuous progress in our own industry, gather strength, and be able to have an equal dialogue with western industrial civilization to support our motherland.
9. People-oriented management: pay attention to nature, humanity, environment and health.
An enterprise should not only contribute to her country, but also be responsible to all mankind. While developing itself, Shengquan will continue to pay attention to nature, humanity, environment and health. 1. People's image: treat people sincerely and do things with heart.
As a leader in the same industry, Shengquan Company's human image will profoundly affect our employees, customers and the outside world, so the human image is very important. We believe that the image of Shengquan people should be sincere and serious. Treating people sincerely means treating people sincerely, and doing things with your heart means doing things with your heart, thinking more, reducing mistakes and improving efficiency. From the words and deeds of Shengquan people, they can always reflect their high cultural literacy and behavioral norms, which is also the social image of Shengquan.
2. The image of things: standardization, refinement, digitalization and internationalization.
Norm is a spirit, a valuable spirit. Without norms, there is no authority. Normalization means that you should not only know how to do things, but also know how to do things well. Refinement requires meticulous and accurate work, and everything should be represented by numbers to promote the internationalization of the holy spring.
3. Image of things: high technology, high quality and high taste.
High-tech is a road that Shengquan is currently taking, and it is also an eternal goal and direction. Shengquan's products are required to have the leading quality at home and abroad, and all the grass and trees in Shengquan are required to be of high grade, giving people beautiful enjoyment and finally realizing the aesthetic culture of the enterprise. 1, our personal accomplishment: don't be humiliated, strive for self-improvement, be strict with yourself, be kind and kind.
As an employee of a modern enterprise, we should put the company's interests first, personal honor and disgrace second, and do not disgrace; At the same time, we must strive for self-improvement and struggle bravely; Be strict with people and be self-disciplined; And the humanity and fraternity that our enterprise has been adhering to is also indispensable to society, employees and human beings.
2. The principles of our ideological and political work are: heart to heart, heart to heart and rallying people's hearts.
In terms of ideological and political work, our principle is to think from the other side's standpoint, and at the same time exchange our own sincerity for the sincerity of employees to achieve the purpose of rallying people's hearts.
3. Way of thinking: seeking truth from facts, scientific innovation and systematic thinking.
The way of thinking is also the way of thinking. When thinking about problems, we should first adopt a pragmatic attitude, think about problems as a whole, think about problems dynamically and think about problems in essence, so as to reach the highest level of the five disciplines.
4. Reward principle: reward diligence and punish laziness, reward frugality and punish extravagance, reward entry and punishment exit, reward excellence and punish inferiority, and reward reality and punishment emptiness.
Diligence, enterprising, excellent and solid are the basic requirements for everyone in our holy spring, and they are also recognized standards.
5. Supervision principle: full participation, objectivity, fairness and overall control.
Shengquan's goal is to achieve "the lowest manufacturing cost in the world". Everyone's work, every management work, must be supervised by all the staff, and under the premise of objectivity and fairness, all the staff are under control.
6. Always remind:
Team first.
Cherish the reputation of the company
Either study or leave.
Have you made any progress today?
If you don't develop, you are backward.
Communication can remove all obstacles.
7, enterprise warning records:
You can't see that the problem is terrible, it is sad if it can't be solved, and it is shameful if it can't be solved.
Quality is the life of an enterprise.
Safety regulations override everything else.
Do the big things well and do the small things well.
The accident alarm went off.
If you don't work hard, you will lose your job, and if you don't love your job, you will be laid off.
Want business, lose face.
What is decided is not necessarily right, and what is not decided is always wrong:
The symbol as a whole consists of a regular hexagon "S", which is the first letter of "Shengquan" pinyin; Hexagons are similar to the molecular chain structure of furan resin, the leading product of Shengquan, which means that Shengquan is based on the comprehensive utilization and deep processing of agricultural resources, taking furan resin as the leader, implementing serial production, developing steadily according to market rules, forging ahead, and building the grand goal of the world's first furan chemical brand.
From the overall effect, the whole logo is smooth, connected and seamless, just like a dynamic Taiji eight diagrams, symbolizing the "time", "place" and "harmony" of the holy spring. With its unparalleled cohesion, centripetal force and affinity, we will organically combine and organize the people, finances and materials of Shengquan, and strive to build a century-old cause of Shengquan with one heart and one mind. Another example is the gushing spring, which symbolizes the endless life of the holy spring and the everlasting foundation.
The standard color is violet, which is mysterious, profound and different, implying broad mind, profound thoughts, lofty aspirations and confidence and courage to lead the world trend.