The Latest Publicity Plan for World Telecommunication Day 2022 (I) Activity Theme
Try colorful business, and communication starts from the heart.
Activity strategy
1. Global Brand Exhibition
Displaying and introducing the brand in an all-round way in a unified form will form a series of visual designs with distinct themes and outstanding advantages (which may include current preferential measures). Use "jingle" to express a series of themes. Live demonstration and trial of colorful data service.
2. "Personalized catering consulting service area" At present, many tariff packages, together with various temporary concessions, make consumers, especially potential consumers, feel vague and difficult to choose. The service area can provide package selection consultation and reference according to consumers' different age groups and different consumption needs. The potential significance of service area lies in:
(1) embodies the personalized service of a city mobile company;
(2) Suggestions to urge customers to buy.
3.5. 17 Sincere Gift (lock 20,000 potential users)
A. All GSM users whose birthdays are "5. 17" will give some phone bills or other gifts to show the mobile company's gratitude to its customers for their support.
B. All GSM users or newly opened accounts with "5. 17" for one year will be given a phone bill.
C. In order to consolidate the online rate of customers, the "bundling" sales strategy can be adopted. For example, if you open a new account on the birthday of "5. 17", you will be given 240 yuan phone bill, which will be deducted in 12 months, that is, X yuan will be given every month. Or add a package. You can enjoy a special service when you open a new account with a fixed amount of prepaid phone bills. The prepaid phone bill is also deducted from 12 months. 5. 17 evaluation of real gifts:
This gift strategy should be the highlight of 5. 17. Can vigorously enter the low-end market. It is conservatively estimated that "5. 17" birthday consumers with more than 20,000 people in a city can improve the online connection rate and online connection rate, and the gifts should be given out in a very humanized way in publicity.
4. Interactive participation of radio special programs
It is both an activity and a publicity, and it is a good media for the low-end market. ) to carry out radio special programs for one or two weeks, and set up a hotline with prize-winning games or questions and answers. The main contents are the dissemination of 5. 17 activity information, the promotion of GSM business brand, the latest preferential information, etc. (5. On the day of17, the winners' prizes should be locked in the venue or service hall). Prizes can be provided with prepaid cards or preferential account opening and free gifts.
5. "One penny charity auction" includes the auction of "new sf card" and the auction of MMS mobile phone, and all the proceeds from the auction are donated to a charity foundation in a city. In the past, the "penny" auction started at one yuan, but the "penny" auction may make people feel fresh. Advertising slogan: "You get what you pay for".
6. "MMS" photo contest and "MMS" wonderful character show
Set up a special mailbox. Participants can send the photos taken by MMS mobile phones to the designated mailbox and publish them. Readers can click to view or viewers can comment publicly. You can shoot the "MMS" character show on the MMS mobile phone, or you can use the "MMS" to imitate the mobile phone to shoot the game. The MMS Photo Contest selected all outstanding works, and the "Wonderful People Show" specially selected the wonderful people photographed by MMS.
7. Launch timely gifts
Timely gifts can provide special (special logo) sun umbrellas, sun hats and even sunscreen. Pay attention to the affection of gifts, and according to the current social hot issues, launch a SARS prevention manual with mobile signs, reflecting the affinity and care of mobile.
8. Other preferential measures
The main purpose is to stimulate low-end potential users to access the network.
PHS and Unicom's low-end brand promotion countermeasures: emphasize good network signal, and the quality and cost performance are equivalent: "a penny for a penny".
(Other preferential measures shall be formulated separately by your company, preferably binding ...)
9. Wonderful roadshow "Communication of all mankind"
All the above are for human communication, at least to facilitate the public in a city to enter the realm of unlimited communication more easily. Wonderful roadshows bring the public (target audience) together and build a bridge between mobile communication and audience.
Wonderful roadshow continued: Many telecom operators have occupied the downtown area of A, but all their towns and villages are left unattended. "Communication for all mankind" should be everywhere, and it is also a good opportunity for us to seize the surrounding markets, which I believe will bring good benefits to major towns and villages.
Wonderful and touring performance schedule (omitted)
10. "Communication is borderless, service is zero distance", and the information of the event, especially the preferential measures, is made in every corner. Connected to every self-built service hall in a city, as well as all joint stores and franchisees, consumers can feel the intimate atmosphere of a city mobile company "for the communication of all mankind" anywhere.
The Latest World Telecommunication Day Publicity Plan in 2022 (II) Time
June 1
location
Xx children welfare house
content
1. A donation ceremony was held in the Children's Welfare Institute. The leaders of xx Mobile Company donated money to the Children's Welfare Institute on behalf of all customers who participated in charitable donation.
2. Organize students from an art school in xx city to get together in the Children's Welfare Institute to celebrate Children's Day.
cost budgeting
The venue layout is about xx yuan.
As a supplement to the overall activities of 5 17, a series of activities of Global Link Theme Club will be held from late May to the end of June. With the theme of Zheshang Club, New Women Club and Golf Club, each theme will be held once to further enhance customer perception.
I-word duration
From mid-May to mid-June
Activity content
1, Zheshang Club activities. Cooperate with xx Bank to hold a series of lectures on financial management. The financial management lecture mainly considers the financial management needs of silver card customers, making it a lecture with wide customer participation and regional tour. The lecture will be held on May 2 1 day (in xx city, for customers in urban areas and Yongjia), May 22 (in Yueqing, for customers in Yueqing and Dongtou) and May 28 (in Cangnan, for customers in Cangnan, Pingyang, Wencheng and Taishun).
2. Golf club activities. Cooperate with Yeung Yi Oriental Golf Club to carry out golf tour membership activities. The activity was divided into four groups with 25 people in each group, and the number of participants was *** 100. The time is tentatively set for June 5th 1 1 and 12, and the activity time is 9: 00-1:30 every morning. The activities include: 5 boxes of balls per person in the driving range, and a battery car visit to the 9-hole stadium.
3. New women's club activities. Jointly hold a talk on women's health with xx Sherpin Women's Club, and invite Taiwan Province health experts to interact with the new female members of xx Mobile Global Communication. On-site activities are interspersed with auctions of mobile phones, mobile phone numbers and advanced beauty products, and the proceeds are donated to recipients in the name of xx Mobile, commodity providers and customers.
Mobile phones are provided by mobile phone manufacturers. It is estimated that four mobile phone manufacturers will provide 1 mobile phones, each worth about xx yuan, and the proceeds will be donated by the mobile phone manufacturers, xx Mobile and customers. The mobile phone number is provided by xx Mobile Company, and the starting price of the mobile phone number is xx yuan in advance, which is not capped. The prepaid phone bill taken by the customer must be consumed within one year, and the prepaid phone bill is donated by xx Mobile Company and the customer. Advanced beauty products are provided by Sherpin Women's Club, starting at RMB xx, and the proceeds are donated by xx Sherpin Women's Club, Global New Women's Club and customers.
Division of labor description
1. The financial lecture of Zheshang Club is planned by the marketing department and the venue is arranged. Person in charge: xxx Urban Business Department, Yueqing Branch and Pingyang Branch are responsible for customer invitation, on-site customer reception and points exchange. See the activity plan for details.
2. The golf tour of the golf club is coordinated by Wei Hong, Marketing Department, and Oriental Golf Course, and the urban business department is responsible for arranging the invitation of customers. Person in charge: xxx venue layout, xxx, media invitation, xxx.
3. The health lecture of the New Women's Association is planned by Wei Hong from the marketing department, and the city business department is responsible for the customer invitation. The person in charge is xxx.
4. The implementation details of the above activities will be based on the planning scheme of each individual activity.
The Latest World Telecommunication Day Publicity Scheme in 2022 (III) Telecommunication Day Theme
Assist all mankind to communicate.
activity theme
Try colorful business, and communication starts from the heart.
Activity strategy
1. Global Brand Exhibition
Displaying and introducing the brand in an all-round way in a unified form will form a series of visual designs with distinct themes and outstanding advantages (which may include current preferential measures). Use "jingle" to express a series of themes.
2. "Personalized catering consulting service area" At present, many tariff packages, together with various temporary concessions, make consumers, especially potential consumers, feel vague and difficult to choose. The service area can provide package selection consultation and reference according to consumers' different age groups and different consumption needs. The potential significance of service area lies in:
(1) embodies the personalized service of a city mobile company;
(2) Suggestions to urge customers to buy.
3.5. 17 Sincere Gift (lock 20,000 potential users)
A. All GSM users whose birthdays are "5. 17" will give some phone bills or other gifts to show the mobile company's gratitude to its customers for their support.
B. All GSM users or newly opened accounts with "5. 17" for one year will be given a phone bill.
C. In order to consolidate the online rate of customers, the "bundling" sales strategy can be adopted. For example, if you open a new account on the birthday of "5. 17", you will receive a phone bill of X yuan, which will be deducted every 12 months, that is, you will receive X yuan every month. Or add a package. You can enjoy a special service when you open a new account with a fixed amount of prepaid phone bills. The prepaid phone bill is also deducted from 12 months.
5. 17 evaluation of real gifts:
This gift strategy should be the highlight of 5. 17. Can vigorously enter the low-end market. It is conservatively estimated that "5. 17" birthday consumers with more than 20,000 people in A city can improve the online rate and online rate, and the gifts should be given out in a very humanized way in publicity.
4. Interactive participation of radio special programs
It is both an activity and a publicity, and it is a good media for the low-end market. ) to carry out radio special programs for one or two weeks, and set up a hotline with prize-winning games or questions and answers. The main contents are the dissemination of 5. 17 activity information, the promotion of GSM business brand, the latest preferential information, etc. (5. On the day of17, the winners' prizes should be locked in the venue or service hall). Prizes can be provided with prepaid cards or preferential account opening and free gifts.
5. "One penny charity auction" includes the auction of "new SF card" and the auction of MMS mobile phone, and all the proceeds from the auction are donated to a charity foundation in a city. In the past, the "penny" auction started at one yuan, but the "penny" auction may make people feel fresh. Advertising slogan: "You get what you pay for".
6. "MMS" photo contest and "MMS" wonderful character show
Set up a special mailbox. Participants can send the photos taken by MMS mobile phones to the designated mailbox and publish them. Readers can click to view or viewers can comment publicly. You can shoot the "MMS" character show on the MMS mobile phone, or you can use the "MMS" to imitate the mobile phone to shoot the game. The MMS Photo Contest selected all outstanding works, and the "Wonderful People Show" specially selected the wonderful people photographed by MMS.
7. Launch timely gifts
Timely gifts can provide special (special logo) sun umbrellas, sun hats and even sunscreen. Pay attention to the affection of gifts, and according to the current social hot issues, launch a SARS prevention manual with mobile signs, reflecting the affinity and care of mobile.
8. Other preferential measures
The main purpose is to stimulate low-end potential users to access the network. PHS and Unicom's low-end brand promotion countermeasures: emphasize good network signal, and the quality and cost performance are equivalent: "a penny for a penny". (Other preferential measures shall be formulated separately by your company, preferably binding ...)
9. Wonderful roadshow "Communication of all mankind"
All the above are for human communication, at least to facilitate the public in a city to enter the realm of unlimited communication more easily. Wonderful roadshows bring the public (target audience) together and build a bridge between mobile communication and audience.
Wonderful roadshow continued: Many telecom operators have occupied the downtown area of A, but all their towns and villages are left unattended. "Communication for all mankind" should be everywhere, and it is also a good opportunity for us to seize the surrounding markets, which I believe will bring good benefits to major towns and villages.
Wonderful and touring performance schedule (omitted)
10. "Communication is borderless, service is zero distance", and the information of the event, especially the preferential measures, is made in every corner. Connected to every self-built service hall in a city, as well as all joint stores and franchisees, consumers can feel the intimate atmosphere of a city mobile company "for the communication of all mankind" anywhere.