Judging from the official position of Vipshop, Vipshop has always taken "high quality and genuine guarantee" as the slogan, and the goods promised to be sold are all genuine. According to the official, Vipshop will regularly carry out a series of quality control measures such as product selection review, sampling inspection and return analysis to ensure that the products sold meet the national quality standards and commercial commitments. Vipshop also launched the "Authentic Protection Plan", which provides services such as 7-day unreasonable return, original factory inspection and certification report to provide consumers with all-round protection.
Judging from the public reputation, there are also many controversies about the authenticity of Vipshop. Some consumers have reported that the goods purchased at Vipshop are different from the real things, and some are even fakes. This has also caused many consumers' worries and dissatisfaction. In recent years, Vipshop has also been complained and punished by relevant departments for selling unqualified products, which also makes some consumers question the authenticity of Vipshop.
Thirdly, judging from the business model of Vipshop, Vipshop does not sell goods directly to consumers, but sells out-of-season or inventory goods at low prices through cooperation with brands. This kind of business model also makes it difficult for Vipshop to completely control the quality of goods, especially some products of minority brands or unknown brands, and black merchants also take the opportunity to sneak in. Therefore, for Vipshop, it is indeed a challenge to ensure the quality and authenticity of goods.
The authenticity of Vipshop will not happen overnight. Vipshop has taken a number of measures to ensure authenticity and provide certain protection for consumers, but there are also difficulties and challenges in business models and processes. finally