Enterprise spirit: hard work, unity and cooperation, advancing despite difficulties, determined to win.
Enterprise tenet: to pursue excellent quality and create a happy life.
Corporate philosophy: "three satisfactions"
Start a better life with a perfect car and satisfy customers.
Create the best return with refined management and satisfy shareholders.
Provide the best environment and comfortable venue to satisfy employees.
Quality policy: let customers enjoy super value, grasp the lifeline of quality, promote continuous improvement and build a world-class car.
Brand slogan: new thinking, new possibilities.
Brand Strategy: From Modern to Future
Brand core value: leading the trend, intelligence &; Fashion)