202 1 double eleven activities and full reduction and full reduction rules are introduced in detail.
"202 1 tmall double eleven" is the tentative name, and the activity can be abbreviated as "202 1 double eleven" or "double 1 1", and the specific name will be announced by tmall.
Activity rhythm
The activity of Tmall Double 1 1 is divided into two waves as a whole. The first wave is "Tmall Double 1 1 Buy First", and the second wave is "Tmall Double1/Global Carnival Day". The specific time is as follows:
Introduction of activity games
(1) Cross-store full reduction
Tmall cross-store full reduction is a full reduction activity game organized by the platform. When consumers trade in a single activity store or cross-store on Tmall platform, they can reduce part of the transaction amount if they meet certain conditions. For a small part of the transaction amount reduced by consumers, the merchants can't get the equivalent cash income, that is, the merchants will bear the profits. As the basic gameplay of Tmall Double 1 1 activities, 202 1 merchants participating in the first and second wave activities of Tmall Double 1 1 must support the use of cross-store full reduction during the activities.
1. Cross-store comprehensive reduction of use time:
The first wave: 202 1 year1day 00:00:00-202 1 year1day 23:59:59.
The second wave: 202 1 year 1 month1day 00: 00-202 1 year1day 23.
2. Event merchants shall not refuse consumers to use cross-store full reduction for any reason;
3. During the Tmall Double 1 1 activity, the merchants must choose the cross-store full reduction threshold with initial full reduction (every full 200 yuan is reduced by 30 yuan, that is, the full reduction form is not capped) as the realization condition of the store discount;
(2) Pre-sale
Pre-sale is a sales model that Tmall helps merchants gather consumer orders in advance by providing specific marketing tools, and it is the key marketing game during Tmall Double 1 1 activities.
Merchants participating in the pre-sale activities can also choose whether to use and set the function of "delivery of gold and reduction" in Tmall pre-sale goods (see the pre-sale setting page for supported categories) to provide consumers with a certain amount of pre-sale price reduction rights. As for the amount of relief enjoyed by consumers, merchants cannot get the equivalent cash income, that is, the profits are borne by the merchants.
1. The balance of pre-sold goods can be combined with other active goods (including pre-sale) for payment and settlement, and discount tools such as coupons *, cross-store full reduction, and category shopping vouchers can be superimposed. The specific discount superposition is subject to the actual transaction process when the consumer places an order for payment;
2. Deposit reduction and exemption: Merchants can set the specific reduction and exemption amount independently through the pre-sale page, and they should ensure that consumers enjoy the corresponding shopping deduction rights according to the set "reduction and exemption amount".
Delivery requirements
(1) Tmall order
① For orders paid by consumers during the period of 202 1 year 1 month 0 1 day 00: 00-202 1 year/year 23:59:59, the merchant must deliver the goods within 48 hours.
② Period 202 1 year 1 year 1 year 00: 00-202 1 year 1 year 23:59:59.
(2) Tmall International Orders
① Import orders of cross-border bonded e-commerce paid by consumers during 202 1,1,00:00:00-202 1,1,03, 23:59:59.
② Import orders for overseas direct mail and cross-border e-commerce goods paid by consumers during 2021+001105 23: 59: 59.
③ At 23: 00 on 202 1 year 1 month 1 day, 00: 00-202 1 year 1 month 14.
④ At 23: 00 on 202 1 year 1 month 1 day, 00: 00-202 1 year 1 month 15.
(3) In case of customization, pre-sale, and other special circumstances, the delivery time shall be agreed by the merchants and consumers separately, which shall be subject to the Provisions on the Administration of Timeliness of Tmall Logistics/Tmall International Terms of Service.
Postage requirements
Merchants should provide postal services to the receiving places of movable goods in China (excluding Hongkong, China, Macau, China and Taiwan Province Province, China) and handle special circumstances.
Freight insurance requirements
Freight insurance service is a service aimed at reducing disputes over the return of Tmall Double 1 1 products and improving consumers' shopping experience. It is a necessary condition for merchants to cooperate with Tmall Double 1 1. All registered businesses should read the freight insurance agreement carefully through the registration page and sign it in time. The specific requirements are as follows:
(1) Effective time of freight insurance:
(2) After the effective time of freight insurance in the pre-sale stage is opened, it will only take effect for the pre-sale goods; After the effective time of nzcxh freight insurance in the spot stage is opened, all goods in the merchant's store will take effect (except special goods, please click here to view).
(3) When consumers place orders in the same store at the same time through shopping carts, as long as one category of goods supports freight insurance, all goods in the parent order must support freight insurance, but the parent order dimension only supports one claim.
Price protection requirements
In order to ensure the fairness of centralized promotion activities, ensure the real promotion effect, and improve the frequency of various activities during Tmall Double 1 1 and the overall shopping experience of consumers, event merchants provide consumers with price protection services for active goods, as follows:
(1) Pre-sale experience guarantee: if the interests of consumers are damaged due to price reduction or preferential price increase (such as increasing gifts and issuing coupons, etc.). After the pre-sale activities, consumers and platforms have the right to ask the merchants to compensate for the price difference or rights;
(2) Price reduction after the activity: within 15 days after the activity, the sales price of the same commodity participating in the Tmall Double 1 1 activity shall not be lower than the sales price during the Tmall Double 1 1 activity, except for categories and situations, which shall be subject to the lowest price calculation standard of Tmall and the marketing platform.
(3) Price reduction to make up the price difference: if the price of live goods is reduced during the price protection period (the specific time is as follows) (subject to the actual statistical results of Tmall), consumers can apply for making up the price difference, and merchants should make up the price difference, which shall be implemented according to the price protection service standard except the category and situation; In order to ensure the consumer experience, if there is consumer feedback during the activity, the merchants should appropriately reduce the price of the active goods.
Does the pre-sale order of 202 1 year Tmall Double 1 1 support cross-store over 200 minus 30?
Dear,1202 1 on October 20th, 1 1 pre-sale begins to pay the deposit. 1 1 can be added to the shopping cart after payment. Pre-sale goods that have paid the deposit are regarded as ordinary goods after they are added to the shopping cart. The final payment can be paid and settled jointly with other movable goods (including pre-sale), and preferential tools such as store full discount, coupon *, cross-store full discount and category shopping vouchers can be used. When calculating discount tools, the selling price of pre-sold goods is "Total Price of Pre-sold Goods-Deduction" (priority of discount tools: store full reduction, coupon, cross-store full reduction, category shopping vouchers); That is, the threshold for calculating discount when pre-selling goods pay the final payment is the actual selling price after reduction and exemption.
Tips:
The actual selling price refers to the total pre-sale price-reduction amount. In fact, consumers will also enjoy other benefits.
For example, the total pre-sale price is 2000 yuan, the deposit is 100 yuan, and the paid-in reduction amount entered by the merchant is 200 yuan:
1. The total pre-sale price displayed on the product details page is 2000 yuan, and the deposit is 100. At the same time, it shows the benefits of "paying Jinli to reduce 200 yuan";
2. After the consumer places an order, the total pre-sale price will be reduced by 200 to 1800, and the balance will be1700;
3. If the pre-sale goods are successfully purchased, 1800 is taken as the threshold for calculating the discount in the final payment stage. If the cross-store full deduction is reduced by 20 for every 2000, the cross-store full deduction cannot be used when paying the final payment of the goods because of 18002000.