Explore the contrarian growth password that Foton Xiangling achieved overtaking in the industry curve in three years and became famous in the "epidemic" war-a business model that truly uses the Internet spirit to "crash" products and truly uses users to build brands.
As a new force in the micro-card industry, we have achieved the goal of leading the industry to break through the circle and make collective progress again and again. 2022 will be the first year of brand rejuvenation for Futian Xiangling's "Xiaocai Road" and "Giant Panda" dual IP operation. On the first happy day of the Spring Festival in the Year of the Tiger, Foton Xiangling launched the first broadcast of Foton Xiangling Spring Festival Happy Day with the theme of deer, cat, tiger and big profit, and the private live broadcast of micro-variety, which opened up the market for the Year of the Tiger, overcome the problems of high dividend cost of digital media traffic, information cocoon room and so on, and explore the deep integration of public relations-live broadcast and new marketing model, which will create a private live broadcast "triathlon" that will empower terminal dealers to integrate content, marketing and brand power.
The event was sponsored by Linglong Tire, Yuchai Petroleum, Dong Peng Special Drink and Huifa Food. Through the micro-variety-style central live broadcast, linking the whole country 100 cities, "10 million cars buy red packets of rain" and other blessings in the Year of the Tiger attracted more than 65,438+10,000 industry-related users to watch the carnival, creating a precedent for private live broadcast in the digital marketing era of the truck industry.
Futian Xiangling premiered live during the Spring Festival.
The screen is out of the circle? Industry leading
Since the establishment of 20 18, Foton Xiangling has been adhering to the brand positioning of "happy car on the road to wealth creation" and has taken the lead in proposing the brand connotation of "youth, passion, growth and responsibility" in the industry. Its brand proposition is a great spirit of the times and culture. This upward spirit is not only the driving force of brand development, but also a happy experience for customers, a unique label that conforms to the new generation of young people.
At the beginning of 20021,Foton Xiangling V3 made its mark with a "drama" in the mountain city of Chongqing. With the IP blessing of the four great beasts, Qinglong, Baihu, Suzaku and Xuanwu China, it has become a "mobile tide shop" sought after by the new generation of card friends and a pioneer in the truck circle. On the occasion of the Spring Festival of the Year of the Tiger in 2022, the opening ceremony of Futian Xiangling Happy Day and the Year of the Tiger, the first broadcast of the Spring Festival, hit hard, and once again became an interesting, interactive and dramatic micro-variety live broadcast activity in the industry, breaking the circle of consumers' mental cognition.
Wang Liping, general manager of Xiangling Marketing Company, Time Division of Foton Motor Group, said: Foton Motor's annual production and sales in 202/KLOC-0 exceeded 6.5438+million vehicles, making it the first commercial vehicle brand in China to exceed10 million vehicles. 202 1 faced with the fluctuation of epidemic situation, rising prices of raw materials and uncertain factors, Foton Xiangling braved the wind and waves, and its market share ranked second in the industry, especially heavy-duty vehicles became the "strongest micro-truck". The rejuvenation of the brands operated by "Giant Panda" and "Xiaocailu" will refresh the mental cognition of the new generation of card friends. At the same time, Foton Xiangling actively changed her role and created an ecological brand created by users. This time, the Spring Festival gift will be broadcast live through micro-variety, which is the same frequency as the cloud users, so that fans can get the first car red envelope gift next year without leaving home.
Wang Liping, General Manager of Xiangling Marketing Company, Times Division of Foton Motor Group, delivered a New Year speech.
Deer and cats are full of energy.
Deer, cats, tigers and spring treasures opened the curtain of Futian Xiangling 2022 dual IP operation. 202110/0 In October, Xiangling released the first IP "Xiaocailu" in the micro card industry, which sounded the horn of brand rejuvenation. Light, smart and cool, Xiangling dishes Lu. Deer are mascots for good luck and blessings. Wherever the deer goes, it will bring it an auspicious feeling. After Xiangling, the single-round product was named Xiaocailu, which means that with Xiangling Xiaocailu, Xiangling can make money in business, easily create wealth and become a big winner in life.
Heavy load and reliable tide, Xiangling giant panda. The giant panda is known as the national treasure of China, symbolizing China, and its plump figure represents strength. Hou Xiangling's two rounds of products take "Giant Panda" as the IP image, which means the panda is auspicious. As the first choice for young people to start a business, Foton Xiangling aims to bring blessings and wealth to users and lead the way to create wealth without worry. 2022 is the IP operation year of Futian Xiangling, Cai Xiaolu and Giant Panda. Cai Xiaolu and the giant panda are the embodiment of Xiangling's love for the majority of cards, and also represent Xiangling's good wishes for all "Xianglingjiao". I hope everyone can easily create wealth and get rich quickly.
Lightly loading the "small fortune road" and overloading the "giant panda" will surely become a brand-new mental cognition for young card friends to choose micro-cards, and will once again set a brand-new weather vane for IP breaking and communication in the industry.
Futian Xiangling double IP image release
Pan Zesheng, deputy general manager of Xiangling Marketing Company of Foton Motor Group Times Division, explained with dual IP.
An auspicious year of great parties, great interests and great luck.
Futian Xiangling is good at grasping the "heart" of every market segment and every user. From Xiangling M to Xiangling V, and then to 202 1 Xiangling V3, the design of each popular product is full of unique experiences, young and energetic surprises, which make people shine. This coincides with the concept that a new generation of card friends "can't make ends meet". 202 1 The newly released solution of eight scenes of mobile tide shop is a cross-border marketing with a wide brain opening, which has made Futian Xiangling's brand image constantly honed and rejuvenated. The "Mobile Tide Shop" exclusively advocated by Xiangling in this micro-variety live broadcast is even more important. What is even more intriguing is that Xiangling and its strategic value customer * * * have innovated the operation form of "Mobile Tide Store"-the "Net Red Tide Product" blessing bag of a strong brand, Xiangling &; Huifa Food co-signed "Can Send" Fu Bao and Xiangling &; Dong Peng Special Drink Co-branded Fu Bao and Xiangling &; Six blessing bags, such as "Flower Beauty Saixizi", have raised the first festive day of the Spring Festival to a new height, and more than 10,000 water chestnuts across the country have made good luck and enjoyed blessings and gifts in the Year of the Tiger.
Futian Chao Xiangling New Year Celebration opens.
Double swords? Brand * * * Chuang
Foton Xiangling is the first micro-card brand in the industry to put forward "a happy car on the road to wealth creation". Since its birth, it has been shouldering the responsibility of state-owned enterprises, taking root in the China market and serving the people of China as its own responsibility, innovating and seeking change to lead the upgrading of products in the industry and promote the upgrading of users' needs. In 2022, Futian Xiangling Industrial launched the brand strategy of dual IP operation, just like the brand vision conveyed by Chaochuang Market-let the new generation who can't wait to "burn calories" on the road to entrepreneurship become experts in playing practice stalls, playing trendy shops, playing building materials and playing players.
Four mobile trendy shops: Fu, Lu, Shou,.
In 2022, the connotation and extension of Futian Xiangling Happy Day will be upgraded in an all-round way, which makes China card friends have reason to believe that they love you more than 520. The new policy of "one million cars to spoil powder and buy red rain" will become the Spring Festival topic conveyed by card friends, not only that Ling loves you, but also that she loves you constantly. Happy Day every month will be an IP activity of Futian Xiangling Iron Powder, and the annual pet powder season will be a manic dream field for micro-card friends. Every normalized pet powder festival will be a close commitment of the brand to embrace users.
Foton Xiangling wants single spark can start a prairie fire, which is user-centered, to make the whole micro-card industry shift the direction of competition from price to value. From the offline annual interaction to the online monthly celebration, and then to the seamless integration between card friends again and again, Futian Xiangling really touched the boundary of users' deep expectation, love and imagination for Xiangling brand.
In the Spring Festival of the Year of the Tiger, the iron fans of Foton Xiangling received not only the auspicious words of the New Year, but also thousands of gifts wrapped in tiger pet powder.
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