The strategic mission is to sublimate Gree's corporate culture.
Gree spirit
Enterprise spirit: loyalty, friendliness, diligence and enterprising.
Business philosophy: make the best air conditioner and dedicate it to consumers.
Management philosophy: there is no end to innovation.
Management features: rationalization, scientificity, standardization and networking.
Service concept: Every little thing you do is a great event for Gree.
Human resource concept: people-oriented
Gree's Vision, Mission and Core Values
Vision: To build a world-leading air-conditioning enterprise and achieve a century-old world brand of Gree.
Mission: Carry forward the industrial spirit, pursue perfect quality, provide professional services and create a comfortable environment.
Condensed into one sentence: "Let the world fall in love with China."
References:
Gree official website