Focusing on independent brands, the current price can exceed 200,000, and the sales volume is not too bad. Only Guangzhou Automobile Chuanqi M8 (formerly GM8) is an MPV model. Recently, the iM8 of Roewe is coming.
Why can GL8 be recognized by the market?
Since the theme of this time is MPV models, let's take a look at why Buick GL8, the benchmark of this market, can be recognized by the market.
1999, the first generation Buick GL8 was officially made in China. At the beginning of the Millennium, Buick GL8 became a veritable business MPV from the first generation with its excellent spatial performance and the application of leather and mahogany interiors. Of course, there was no concept of home MPV at that time. It can be said that under the background that the domestic MPV market was still blank at that time, Buick GL8 was basically invincible. Even though many competing models appeared in the market later, when it comes to MPV, consumers will still think of Buick GL8, and I think this is its influence.
In addition, we can find its advantages by comparing Buick GL8 with competing products.
1、? Judging from the price of more than 300,000 yuan, Buick GL8 has almost no rivals.
Like other models, the higher the price, the stronger the brand. Therefore, it can be seen that in the MPV market of more than 300,000, Buick GL8 has almost no rivals. Although some people may say that there are imported models such as Toyota Erffa, not many individuals or enterprises can afford such a situation, and they have to increase their prices if the quota is less. Besides, like Volkswagen Wei Ran, it is difficult for Buick GL8 to shake its current position because it has no market base.
2、? Judging from the price of more than 200 thousand, the competing products are either poor in brand or small in size.
200,000+is the interval where most MPVs exist. Most models at this price, whether Chuanqi M8 or Honda Odyssey, are not as powerful as Buick GL8 or slightly smaller in size.
The above is the status quo of the high-end MPV market. Although many models are listed under the slogan of Buick GL8, there are no really threatening models.
How does Roewe iMAX8 get a piece of the MPV market?
From the above information, it seems that other brands can only eat a little market left by Buick GL8, then? Where are the potential users of Roewe iMAX8 in the future?
1, the trend of rejuvenation is the biggest opportunity.
It is not difficult to find that with the younger generation, that is, the generation after 80 s and 90 s, they have become the main force of automobile market consumption. Compared with the older generation of consumers, the younger generation of consumers not only care about the brand, but also have high requirements for design and configuration. The advantage of Buick GL8 lies in its early positioning of business, but on the other hand, the positioning of business has become the biggest obstacle to its rejuvenation.
Roewe is different. From Roewe RX5 and i6 to Marvel Comics with higher positioning. X, its brand image is undoubtedly younger than Buick, and its sense of science and technology is also synonymous with it. Of course, the product strength of this iM8 itself is still in line with the aesthetic standards of young users.
IM8 adopts Roewe's latest family-style design language, and the visual effect brought by the large wing grille is extremely shocking. At the same time, the use of the new lion logo can also confirm its younger positioning. The simple and sharp lines on the side and tail match the domineering front face shape, and the electric side sliding door of high-end MPV is not absent. All four doors support keyless entry function. As for the size, it is not as good as Buick GL8, but the length is more than 5 meters, so the size level is also remarkable.
Entering the car, the embracing center console obviously takes into account the driver's needs, which is obviously different from Buick GL8 blindly considering the back row. As for the look and feel of the whole interior, the overall luxury atmosphere is also in place, especially this 12.3-inch central control large screen with built-in zebra zhixing Venus system, so I won't go into details about the powerful functions of the in-vehicle system.
As an MPV, comfort and space are definitely the concerns of all consumers. Of course, Roewe has done a good job in both aspects. Two independent aviation seats are the biggest highlights in the second row, which have a series of functions such as adjustable support and wrapping headrest, electric leg rest, electric waist support and massage. The central armrest box that can move back and forth is also full of topics, and this "dazzling" configuration is undoubtedly attractive to young users. As for the space, the second and third rows have good space performance, and you can also go to the 4S shop to actually experience it.
2. Price advantage
To be honest, except for the different designs, the configurations of most models tend to be the same at present, except for one or two more configurations. But the difference is that under the same configuration, the "money cost" paid by Buick GL8 is much higher than that of Roewe iMAX8.
Judging from the pre-sale price given by Roewe iMAX8, the three prices of 208,800, 228,800 and 258,800 are basically Buick GL8? 202 1 terrestrial business class edition. On the configuration level, for example, this version of Buick GL8 still uses the rear torsion beam non-independent suspension, and does not support automatic parking, segmented electric sunroof, double electric side sliding doors, induction trunk and other configurations. Therefore, for young users who care about the configuration experience, although the brand power of Buick GL8 is better, the lower configuration will also make them choose to give up. Of course, the emergence of business class on land does not have much advantage.
Write it at the end
To sum up, Buick GL8 will still dominate the high-end MPV market in the future. Aside from the business market, the launch of Avenir models and the high-end personal MPV market are firmly in the hands of Buick GL8. However, it is this young market, such as Roewe iMAX8, which caters to more young people by making differences in design and configuration at a price similar to that of Buick GL8 land business class version.
Of course, it is unrealistic for Roewe iMAX8 to achieve the same results as Buick GL8, but if it can gain a foothold in the market segment, who can say that it has not succeeded?
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