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Globalization has both risks and opportunities for the construction industry. Discuss the impact of globalization on the construction industry (from the perspective of strategic management).
The global economic crisis has greatly affected the development of China's construction industry, and the development direction of the construction industry lies in communication and contact with the world. In fact, the construction industry in China and even the world just lacks this kind of communication and exchange. I think, as a global architectural society, we should first put the communication and exchange between people and enterprises in the industry in a strategic position.

The competition in the construction industry is becoming more and more fierce. The bidding and construction process of Olympic projects provide us with many classic cases. Due to the impact of the economic crisis, this transnational and international competition will become more intense. On the other hand, enterprises or individuals will pay more attention to the cost and investment benefit of construction, the research and application of technology and the opportunity of global development of enterprises in the competition, which will help the development of the whole construction industry itself. At this time, if we increase and establish this kind of communication and exchange, it will be of great help to people and enterprises in the industry.

For example, due to historical reasons, the advantages and disadvantages of Hongkong and Chinese mainland contractors are very obvious. Hong Kong contractors have long-term experience and ability to compete and hone in the international market in terms of internationalization concept, bidding ability, claim ability and contract management ability, which domestic contractors lack. For the mainland, we have better technological advantages and relatively low cost advantages. If the two are organically combined, they will complement each other and form a strong team, which will be like a duck to water in the international market competition.

For the current crisis in the financial industry, the most direct impact is the construction industry. Of course, there are both "dangers" and "opportunities" in the current crisis. Now some construction enterprises, including Southeast Asia, Australia and Europe, are planning or have begun to cooperate with some construction enterprises in our mainland. Under the background of the financial crisis, I believe they want to look for opportunities more than we do. Similarly, our opportunities have also emerged.

Our domestic construction enterprises should take this opportunity to improve themselves. From the international practice, the financial crisis is defined by time, and it is a parabola in mathematical structure. There are peaks and valleys, of course, there will be no eternal crisis. The usual practice of international construction enterprises or individuals is to conduct research and adjustment during this period. Training is one of the important contents, that is, during this period, you can improve your ability and quality and improve the structure and management of enterprises. After the storm has passed, we can cope with and bear greater crises and disasters. Therefore, the financial crisis is also an opportunity.

For the construction industry, the arrival of the financial crisis indicates that the original structure and mode will change. After the outbreak of the financial crisis, the original financial investment model and business model will inevitably be impacted, and the original technology and management will inevitably change. In terms of technology, new building technology and management technology will also emerge. For example, the application of new technologies such as energy conservation and environmental protection, green building and wind energy will be fully developed and improved at this time.

Judging from the financial crisis, enterprises should reduce the input of production capacity, and the input and use of funds should also tighten the gate. However, at present, many Fortune 500 enterprises have fully adjusted their industrial structure, innovated and improved their technology management during this period, and their technology investment and capital use have increased instead of falling.

Looking at the financial crisis from a global perspective, we will find that after the crisis broke out, there were indeed various problems in some regions and some enterprises due to insufficient capital investment, but there were still people in some regions and with financial strength who were still investing and developing the economy. In this case, we need to think about how to organically link the two, that is, I just mentioned to find and provide a platform to provide opportunities for enterprises and industries.

Some regional institutions and individuals have this kind of economic strength. Of course, they will not choose to put money in their pockets, but they will definitely put it into the market. The question is, when to invest and which market to choose is the key. In a crisis, confidence is the most important thing. When the economic situation was good, the whole world was full of opportunities, but now it is impossible. Now we should choose the best place in the global market to invest this money. I believe that the current goal of many international contractors to enter the China market clearly shows that our opportunities are approaching step by step.

Our enterprises should look for and explore these opportunities, pay attention to the movement track of the market and the direction of capital flow, and strive to improve their own strength and ability in times of crisis, so as to grasp the strength and ability of opportunities and wealth when opportunities come. In fact, we have been encouraging China construction enterprises to "go global" for many years, but in fact, not only do we not know enough about foreign contractors and foreign markets, but foreign contractors and markets also don't know much about us. At the same time, more importantly, our enterprises have no confidence to "go out".

Although from the perspective of government and industry, various policies and information are encouraging our enterprises to "go global", China's construction industry naturally has no sense of urgency and desire to survive overseas, so about 40 million China construction enterprises are also lingering in China's market.

However, enterprises without strategic vision will be more likely to face the crisis. The arrival of this crisis has had a serious impact on these enterprises to some extent. Enterprises that have no plans for the international market will not go far. Those construction enterprises that insist on "going out" will realize that after the crisis, the increased living space, platforms and opportunities in overseas markets are left to these enterprises.