The title of soft text promotion is like a person's external brand image. If a person's brand image is not very good, it is difficult to leave an unforgettable impression on others. Similarly, if the title of soft text promotion is not conspicuous enough, it will be difficult to attract the attention of others, and it will be difficult to achieve good practical results in soft text promotion. When we visit some news information on the web page or some information content sent by people's WeChat subscription number, what are the key factors that endanger everyone to open it? I think everyone will respond without hesitation-the title. Undeniably, in this era of information content flooding, false news has been vying for the vision of most people. This morning, the network took you to know the common ways of several types of titles. First, the descriptive title simply reflects the key points to be discussed in the text of the advertising article. It is the most common title drafting skill in the promotion of soft texts at this stage. In the whole process of creating soft articles with descriptive titles, we must pay attention to the fact that the writing of such titles is generally inconspicuous. Although the basic information of the article content can be clearly explained in the whole process of soft text promotion, and readers can quickly recognize the specific content of the article content, the actual effect will be better if some creative projects can be appropriately added in the whole process of creation. Second, the news report title is actually a kind of Expo title, and the difference between it and the Expo title depends on the timeliness of its information release and the timeliness of the actual effect of marketing promotion. Generally speaking, news reports have certain credibility, so the titles of news reports are more public and authoritative. There are various forms of article titles, such as single line and double line, and the creative law is not very high. If you can clearly describe the basis of the future, such as _ _, malignant events, addresses and roles, you can. Third, the foreshadowing title is basically the most popular one in marketing copy. The reason is very simple, people are naturally curious, and foreshadowing the title can create suspense in the title, which can well achieve the purpose of making everyone curious. For example, Guangzhou Daily once published such an article "Danger! The World Cup saved a family of four. The title of this article immediately aroused the reader's interest. People can't help wondering how to save a family of four in the World Cup. After reading the whole news report, readers will wake up like a dream. It turned out that a cement sand table of about 3 square meters suddenly smashed out from the ceiling of the bedroom at night and fell into two adjacent big beds in the master's room. Fortunately, this person had watched the World Cup football match in the living room that night, and went to bed later than usual, so it was enough to avoid it. 4. Attractive Title What is an attractive title? It is very simple, that is, you can clearly feel the agitation released by the promotion of soft articles in your questions, thus calling on everyone to make a decision to buy quickly. The most obvious feature of attractive headlines is that the text has strong appeal, which can arouse readers' emotional singing and then make them make purchase decisions. V. Proposing question-based titles Asking question-based titles is to attract everyone's attention according to the questions raised, thus arousing readers' interest in reading articles, correctly guiding them to think independently, and using soft articles to promote writers to arouse * * *, leaving an unforgettable impression on readers. Everyone has marketing needs, welcome to consult Chengdu Morning Post.