Spring Airlines is safe because it is positioned as a low-cost airline. In the fierce competition, airlines need to control operating costs if they want to gain survival advantages. Of course, low-cost air tickets are one of them.

Extended data

The specific methods of this marketing strategy of Spring Airlines;

1, only one model A320 is configured, so that only one standard is needed for personnel training and maintenance, and the cost is greatly reduced.

2. Special fares are affordable, which is also the slogan of Spring Airlines at the beginning of its establishment. It can be said that Spring Airlines has made many people who couldn't afford to fly before begin to consider flying, which is very popular among the masses.

3. Services are different. There are no free meals and blankets. The free checked baggage is very low, and the stewardess is still selling things on the plane. In addition, because the rental fee for long-distance planes is very cheap, generally, the boarding places chosen by Spring Airlines are far from the terminal, so people who take Spring Airlines planes board the plane at the car ferry.

Business class and first class have been changed to economy class, so the number of seats is more than 50 than other airlines, that is, each flight earns almost 50 tickets.