On the evening of xx, the xx Chamber of Commerce in xx Province held a Mid-Autumn Festival Friendship Association in xx Hotel. More than 500 people attended the activities, including honorary leaders of the Chamber of Commerce, xx veteran generals, veteran leaders, social celebrities of Soviet nationality, higher authorities of jjss, representatives of relevant cities and counties in Guangdong, leaders and members of the Chamber of Commerce. This is a reunion gathering of fellow villagers in jjss, Guangdong, a gathering of nostalgia and a gathering of unity. The networking event was a complete success, which was affirmed and praised by everyone.
(A) leaders attach importance to enterprise support
A good chamber of commerce must have a good leadership. The core leaders, headed by honorary principals Zhang Zhenxian and Guo Yumin, attached great importance to this networking activity, and specially held the principal's office meeting to check the orientation, study and decide related matters, publicize and mobilize everyone to work together in Qi Xin, and * * * co-organized this activity. Feng Shujun and Executive Vice President Ji Jian sponsored 654.38+10,000 yuan and 50,000 yuan respectively, Jin Shiyuan Liquor Co., Ltd. sponsored 20 cases of Jin Shiyuan liquor, and other enthusiastic Soviet enterprises sponsored in kind. Deputy Secretaries-General Cui and Huang Yazhong also gave strong support and personally attended the reception.
(2) The theme is prominent and easy to understand.
This year's National Day coincides with the Mid-Autumn Festival, and the festive atmosphere is very strong. Under the consideration of celebrating the festive season and promoting the brand of the Chamber of Commerce, the leaders of the Chamber of Commerce put forward the theme slogan of "Warm, Pleasant and Cohesive", which ran through the whole activity, making the networking activities popular, warm, happy and nostalgic, and achieved very good results.
Although enterprises and individuals had a lot of work before the festival, they came on time. Especially the guests and members in Shenzhen, because of the traffic jam, they walked on the road for 4 or 5 hours. Some members flew back to Guangzhou from Nanjing to participate in activities, and the next day they flew back to Nanjing to deal with unfinished business. Some member companies not only joined themselves, but also mobilized many friends to let them feel the atmosphere on the spot. Some enterprises and individuals joined the club on the spot, and 16 people joined the club on the spot and paid the membership fee. Originally, more than 200 people were planned to participate in the networking activities, but in the end, the number of participants exceeded 300, which fully shows that the prestige and influence of the Chamber of Commerce are constantly expanding.
(3) The atmosphere is warm, joyful and festive.
"I miss my relatives every holiday." As the maiden of xx people, xx Chamber of Commerce has received the support and care of the majority of xx villagers. In order to create a theme atmosphere of "warmth, joy and cohesion", the leaders of the Chamber of Commerce carefully planned the process of this association, and repeatedly scrutinized the site layout, publicity panels, publicity materials, seasonal gifts and program performances. And through free communication, publicity and display, mutual blessing, singing performances, group games and other means. Let the members entertain themselves and feel like a family, which makes the scene climax again and again and the atmosphere is warm.
(D) The brand of the Chamber of Commerce unites people's hearts
It has been nearly a year since the first general meeting of members in X X x0 last year. In the past year, the chamber of commerce has developed its members through various activities, from small to large, from scratch. Before and after this activity, there were 25 new members. Many bosses who took a look at the scene, seeing such a warm, cheerful and harmonious scene, paid the membership fee on the spot and filled out the membership form. In order to participate in social activities, those member enterprises outside Guangzhou, worried about traffic jams, 1, set off at 2 pm. After the activity, many members stayed at the scene to continue the exchange and did not leave for a long time. All this shows that the brand of jjss Chamber of Commerce is gradually recognized by jjss entrepreneurs, and the role of the Chamber of Commerce in rallying people's hearts is increasingly prominent, which is also an important factor for the success of this networking event.
(5) Full and meticulous preparation.
The success of this networking activity is a test and promotion of the working ability of the staff of the Chamber of Commerce, and also reflects the spirit of unity and cooperation of the whole team.
Under the leadership of Secretary-General xxx, the office started the preparatory work according to the theme of "Eight Characters". In the case of tight time and heavy tasks, the staff worked overtime and worked tirelessly to do every job well. In order to find a suitable venue, the comrades in the office searched for it in many ways and tried their best to change it several times before determining the venue. In order to implement the list of participants, the staff took pains to call, fax and send text messages. In terms of venue layout, lighting and sound, material preparation and publicity materials, we have also made careful preparations. The preparations for this networking event were well done, which made the scene orderly, and the whole activity went smoothly and achieved a complete success.
(six) need to be improved
There are some details to pay attention to in this activity, for example, the preparation time of periodical materials is too hasty; The VIP room layout is too small; Typesetting errors in publicity materials; The seat sign is not obvious, so we should pay attention to these details in the future work.
Summary of Mid-Autumn Festival Activities of the Company (II)
20 1X Mid-Autumn Festival "Homesickness Month" special marketing activity has been successfully concluded. After the Municipal Bureau held the Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the director of the center to study and formulate detailed marketing plans, and set up a marketing team mainly led by the bureau leaders to carry forward the spirit of "bright sword", turn pressure into motivation, overcome difficulties and take the initiative to attack. By the end of September, * * * had achieved the sales of "Homesick Moon" moon cakes of 360,864 yuan, accounting for 1, 7 1.84% of the planned amount issued by the Municipal Bureau, and won the marketing campaign. The homesickness month marketing activities are summarized as follows:
First, seize the market based on the word "early".
On the occasion of the traditional Mid-Autumn Festival, all major businesses want to seize this market. If they want to get the largest share in this limited market, they must make early arrangements and make good marketing preparations based on previous years' experience. Only by knowing ourselves and ourselves can we be invincible. Therefore, our bureau organized personnel to conduct a detailed investigation and study on the market to understand the psychology of customers and the use and demand of moon cakes.
Second, increase publicity and create an atmosphere.
Publicity is the key to the marketing effect. In order to achieve the ideal publicity effect, a detailed publicity plan was made. First, organized and planned the product promotion meeting of "Homesickness Month" in Mid-Autumn Festival in 2009, and introduced the characteristics of manufacturers and different products to customers in detail. The atmosphere at the meeting was warm, and the three customers reached the order intention on the spot, which laid the foundation for the following marketing activities. The second is to use newspapers to send advertisements of DM China Post, put up posters, hang banners in front of the business hall, and float words on electronic screens and televisions to create a publicity atmosphere, so as to achieve the purpose of publicity, make it a household name, improve the perception of the "Homesickness Month" activity, and do a good job in pre-business publicity for the delivery and sales market.
Third, accurate positioning and classified marketing.
According to the characteristics of county economy and different customer groups, formulate corresponding marketing plans. First, the products are divided into three grades: high, medium and low, and carpet marketing is carried out for various organs, enterprises, factories, mines, schools and other units; The second is to adopt the method of target claim, entrust acquaintances, find relationships, and make full use of personal connections to introduce recommended products to customers for marketing; The third is to visit key customers through holidays and introduce and recommend employee welfare products to customers; Fourth, with the spirit of saying more is useless, the salesperson lost no time to introduce the business to users by means of "buying postal moon cakes, giving family affection free of charge" and "sending lovesickness in the bright moon and sending true feelings in a thousand miles", guiding users to buy products and increasing the delivery business volume.
Fourth, leaders take the lead and play a leading role.
Since the launch of the "Homesickness Month" campaign, bureau leaders have taken the lead in the front line of publicity and marketing. Take publicity materials and product samples respectively to publicize, tackle key problems and market the subscription units one by one. Seeing the directors visiting in person, the leaders of all units were deeply moved and tried their best to order products. This spirit of leadership also deeply touched employees. Some managers and employees volunteered to join the "Homesickness Month" marketing activities, which formed a fierce marketing situation and achieved good marketing results.
Fifth, give full play to advantages and combine marketing.
In the face of fierce market competition, make full use of the unique resource advantages of our post to play the trump card of buying moon cakes to send Mid-Autumn greeting cards, New Year calendars and corporate image brochures, that is, order moon cakes with a price of more than 1 10,000 yuan and make corresponding boxes of Mid-Autumn greeting cards for them free of charge; For more than 50,000 yuan, make corresponding boxes of New Year calendars for them free of charge; 100000 yuan, make a corresponding number of corporate image brochures for them, and the content is up to them. This move has been recognized by customers.
Although we have made some achievements in this "Homesickness Month" marketing activity, there are still many shortcomings, and there is still a certain gap from the requirements of rapid development. We must sum up experience, foster strengths and avoid weaknesses, learn from the well-developed brother bureau, and strive to achieve the goal of effective and rapid development!
Summary of Mid-Autumn Festival Activities of the Company (III)
In order to thoroughly implement the strategic plan put forward by the 18th National Congress of the Communist Party of China to promote Chinese culture and build the spiritual homeland of the Chinese nation, and effectively strengthen the excellent Chinese culture and traditional education, according to the relevant requirements of the Municipal Civilization Office, during the Mid-Autumn Festival, the company launched our festival-Mid-Autumn Festival theme cultural activities among all cadres and employees, guiding people to learn more about traditional festivals, treat them seriously, sincerely love traditional festivals and inherit festival culture.
First, strengthen organizational guidance and vigorously publicize and popularize traditional festival knowledge. Promote the significance of National Day and Mid-Autumn Festival through OA intranet and electronic newspaper; Give full play to the role of civilization office, industry, youth, the Communist Youth League and women, and organize and guide the broad masses of workers to carry out thematic activities.
Two, closely linked to the theme of the xx anniversary of the founding of New China, to carry out patriotic song singing activities.
On the afternoon of September 23rd, a song "Unity is Strength" kicked off the patriotic song singing contest between me and my motherland in Guodian Quanzhou Power Generation Co., Ltd., and five teams composed of the company's trade unions came on stage after you sang, and the whole contest was full of climax and splendor. Classic red songs such as Today is Your Birthday, We Are Walking on the Road, We Workers Have Strength, My China Heart, Red Flag Fluttering and Singing the Motherland resounded through the venue. After the five teams finished singing, the audience stood up and sang "Without the * * * Party, there would be no new China", expressing their love and blessings for the motherland with the full and passionate songs of the whole canon.
The third is to fully implement the political work of maintaining stability in the Mid-Autumn Festival.
The company has formulated and promulgated a political work plan for maintaining stability, further strengthened leadership, highlighted key points, defined tasks, and implemented responsibilities to ensure the healthy, stable and orderly development of the company's work. First, strengthen ideological and political work, actively publicize, explain and guide to ensure the stability of the team. Insist on analyzing the ideological trends of employees regularly, and grasp the ideological pulse of employees in a timely, accurate and comprehensive manner; Taking the seventh moral publicity day as an opportunity, we will carry out in-depth activities to welcome the National Day, stress civilization and cultivate new styles, make full use of source newspapers, electronic large screens and other positions, make great efforts to strengthen publicity and public opinion work, vigorously publicize the great achievements made in the 60 years since the founding of New China, carry out in-depth mass patriotism education, and create a United and upward public opinion atmosphere; In-depth development of party member model demonstration posts and demonstration team activities, give play to the vanguard and exemplary role of party member cadres in maintaining team stability and political security, and charge ahead and fight in the front line at critical moments. The second is to comprehensively investigate and resolve various problems and unfavorable factors that affect team stability and political security. Focus on organizing a detailed and comprehensive investigation of sensitive issues such as cults, letters and visits that may affect team stability and political security. In view of the problems and unfavorable factors found, timely and properly handle them and try to solve them. The third is to prevent the occurrence of anti-propaganda political events. Strengthen the management of propaganda positions, office equipment and network, and implement the responsible person. Fourth, do a good job in monitoring key objects. Strengthen the management of key personnel in enterprises and organize targeted special education.
Four, to carry out visits and condolences to veteran cadres, old workers and old party member activities.
According to the group company's spirit of visiting and expressing condolences to veteran cadres, old workers and old party member on the occasion of the 60th anniversary of the founding of New China, the party committee of the company attached great importance to it and fully realized the importance of visiting and expressing condolences to veteran cadres, old workers and old party member on the occasion of the xx anniversary of the National Day. Unify thoughts with the work deployment of the group company, unify actions with the requirements of visiting activities, earnestly enhance political awareness and overall awareness, and take a highly responsible spirit and pragmatic style.
During the activity, the leaders of the company visited and consoled Comrade Zheng Qunxing, the former general manager and party secretary of the company (now the deputy inspector of East China Branch), and sent holiday wishes. The Mid-Autumn Festival is coming. Comrade Zheng Qunxing was also invited to attend the dinner of Quanzhou Mid-Autumn Fair, a unique Mid-Autumn Fair in southern Fujian. This old leader who has made great contributions to the preparation, infrastructure and production of Quanzhou Company once again feels the warmth and care from the big family of Quanzhou Company!
5. Hold Mid-Autumn Fair with Minnan characteristics and customs.
Same moonlight, different Mid-Autumn Festival; The same Mid-Autumn Moon, different moon cake cultures. The company's trade union organized two Mid-Autumn Festival cake dinners on September 27th and 29th respectively. When we get together to play games, what we value is fun, which is the time for everyone to get together and enjoy. When laughter wafts from people's hearts and happy smiles can be seen everywhere, the feeling of happiness is always particularly warm.