1. Management structure: Compared with the five major banks, the management organization of Minsheng Bank is more flexible.

2. Business Positioning: Compared with the five major banks, Minsheng Bank pays more attention to individual and SME customers, so it has more advantages in business efficiency and service quality in these two areas.

3. Product innovation: Compared with the five major banks, Minsheng Bank has made greater innovations in financial products and services, such as launching the first domestic RMB bond ETF and Internet banking, which has promoted the development of China's financial market to some extent.

4. Brand image: Compared with the five major banks, the brand image of Minsheng Bank is younger, more fashionable and more dynamic. Adopting the brand slogan "Happy life begins with people's livelihood" and emphasizing the close connection with customers' lives, it has won the love of the younger generation.