On June 26th, 2022, at 65438, Cao Cao Special Vehicle, a new energy vehicle travel platform, announced the brand upgrade, which was iteratively updated in many dimensions such as brand concept and visual system. After the brand upgrade, Cao Cao Special Vehicle will continue to explore the intelligent and low-carbon development in the field of travel with the mission of "recreating green travel through science and technology" and the communication concept of "green travel, better together".
In view of the brand visual system, Cao Cao's travel has been comprehensively optimized and upgraded, with "Cao Cao Green" as the main tone color, and a series of exclusive visions have been derived. The brand-new visual system is lighter and more agile, which makes people feel Cao Cao's brand positioning of low-carbon and environmental protection more intuitively. At the same time, Cao Cao also introduced two new members, Aman and Fulai. The shaping of personalized IP can better establish emotional interaction with consumers and condense distinctive symbols for the brand. The introduction of "Aman" and "Fulai" will help Cao Cao to gradually create a brand-new cultural identity and exclusive label.
After the brand upgrade, Cao Cao's travel brand slogan was changed to "green travel, * * * with the United States" to convey his determination to develop green and low carbon. It is reported that Cao Cao traveled 20 15 to enjoy the travel industry with new energy vehicles, and once took "meet every journey" as the brand slogan, emphasizing the benign interaction between the platform and drivers, drivers and passengers.
In this brand upgrade, Cao Cao also launched a brand-new car-loving special line 95 129. Call the hotline, there will be one-on-one customer service to help place an order and call a car, which will easily solve the travel problem.
According to the data, Cao Cao Travel is the first online car platform in China that focuses on new energy vehicles to enjoy travel services. In the first year of its establishment, Cao Cao Carbon Bank was established for the first time to record the carbon emission reduction generated by users riding new energy vehicles, and convert it into carbon assets that can be converted into travel rights and stored in users' accounts. According to the report on the sixth anniversary green development data released by Cao Cao Special Vehicle 202 1, the total mileage of Cao Cao Special Vehicle has exceeded 7.63 billion kilometers in the past six years, and the cumulative carbon reduction has exceeded 1083500 tons.
This brand upgrade, Cao Cao's travel shows that it will continue to promote the intelligent and digital development of the platform, making travel itself the best solution to achieve green. On the basis of the first generation of trams, Cao Cao will launch the second trams. This model has strong power exchange ability, and can exchange power quickly within 60 seconds, which greatly saves the time of power exchange, thus improving the driver's work efficiency and increasing income.
In the second half of 20021,Cao Cao upgraded the free ride service to provide safe travel and strict owner screening mechanism. Up to now, Cao Cao has covered commuting and cross-city travel scenes in more than 200+ cities, realizing low-carbon environmental protection and equality and mutual assistance. At the same time, as a green connector of urban traffic, Cao Cao Taxi aims to help the transformation and development of the taxi industry and make public transportation safer, more convenient and lower carbon through a global solution of digital software and hardware integration.
Previously, in June, 5438+this year 10, Cao Cao officially announced the goal of carbon neutrality, saying that it would achieve carbon neutrality in operation in 2023 and net zero emission of all travel orders in 2035.
Comments: Sun