As far as movies are concerned, since the Return of the Great Sage of Journey to the West, there has not been a similar explosive work. In addition to the recent children's ip animation "Bears haunt? Except Metamorphosis, it is difficult to combine word-of-mouth and box office for works produced by optical media. The Great Protector has won critical acclaim for its profound connotation and violent aesthetics, but its box office is only over 80 million. The Great World, which won the Golden Horse Award for best animated film, was silent and ended with 2,665,438+0,000 yuan.
In the domestic mashup field? Rise? It seems that it is slowly becoming a reality from a slogan. With the maturity of the audience and the expansion of the market, the competition of domestic animation in video fields such as Bili Bili, Youku, Iqiyi and Tencent Video is very fierce, which also promotes the upgrading of content production, and rough processing is no longer the norm. Tencent Video's recently hit "Magic Master" Douban scored 8.9 points. The cumulative broadcast volume of only four episodes reached 683 million, exceeding the number of live webcasts for several days in a row, surpassing Japanese evergreen fans such as One Piece and detective Conan.
The rise of the country? Is no longer a wrong proposition. However, under the current favorable situation, the author still tries to find out the shortcomings of the current development of animation industry in China: Is there any limitation in the concept of animation adaptation with intellectual property as the core? Why is it difficult to break through the box office of animated films? Will the monotony of dubbing lineup lead to aesthetic fatigue? After solving these problems, we may leave? The rise of the country? One step closer. So I think the box office breakthrough of animated films should be done well, and the monotonous dubbing lineup will lead to aesthetic fatigue.