From: How to write an eye-catching article at the beginning of a WeChat article? How time flies! This sentence really can't help but say, in a blink of an eye, it's the New Year again. This year, if you ask about your plans at the beginning of the year, have they all been realized? Did you go to all the places you wanted to go? I think most people just smile. Plans can't keep up with changes! This year, it may be like this: I drank too much chicken soup for my soul and suddenly found that I didn't know what was going on; I learned too many secret skills and suddenly found that I didn't know how to do it; After reading too many inspirational stories, I suddenly found that my dream still has nothing to do with me; ..... and come to such a dazzling conclusion: there is no shortcut to any place worth going. That's true. No matter how big your steps are, you should look at your feet and look back to see if there is any deviation. It will be interesting and meaningful for you to look back on the road you have traveled. So, the old thief is here this time. Let's go back and have a look at the articles written this year. Looking back now, it will definitely be completely different from the feeling at that time, or it will gain new inspiration. Speaking of which, I have written many articles this year, and here are 20. This is countless nights, the old thief wrote it to everyone, and * * *. At least half of the advertising fee of 1 is wasted, but I don't know where it is wasted. This is so tragic! What do we do? For both marketers and operators, how to advertise has always been a subject that must be studied. What is the main purpose of your advertisement? Do you know how to advertise at different stages? What kind of scene is your product, what kind of product form is used, and what needs are met by what users? Recommendation: "Don't wait for 50% of the advertising expenses to be wasted before you see these eight suggestions of blood and tears!" Highlight: Conscience suggests that the advertising fee is saved a little. Seriously go to work, go home for dinner at night without delay, read this article and watch that lecture immediately; Look at this interview and read that book; Listen to this YY lecture and participate in that WeChat group discussion; Join this VIP member, sign up for that crash training and so on. But have you noticed? When listening to micro-lessons, articles, audio and lectures, I always feel that I have learned it, but I can't use it later, or even can't remember it at all? It's not that you don't work hard, it's not that you don't learn, it's probably that your method is wrong. Recommendation: "Why have you read so many articles and listened to so many lectures, but you still haven't made much progress?" "Recommended reason: I won't make good use of it after learning. Isn't that a waste of time and energy? Might as well eat chicken. According to his own experience and observation, the old thief created a 4C title rule exclusively, and tried to interpret my understanding of a good title, so that you can also understand some guidelines of a good title. This 4C rule is not a title trick, but it can be used as some implementation standards to avoid writing junk titles at the end! Recommended: "Say goodbye to junk headlines! I understand that a good title should be like this (summary of experience) "Recommended reason: the title is not that illness kills people! When users browse many titles quickly every day, they are basically quick decisions, either clicking or not, and will not involve any rational and accurate analysis. Therefore, users can't click on your title in the end. This is a fleeting thing. If we can't stimulate their "crawling brain" and let them make a decision immediately, then there will be no more. Recommended: "A simple trick to quickly detonate your headline opening rate! (Unlocking Skills) "Recommended reason: Say a thousand words and ten thousand words. No matter how good the content of the article is, the title directly determines whether users will click on your article. 5 The graphic opening rate of the official WeChat account is getting lower and lower, which is basically the pain of all small series. Now it is very good to achieve an opening rate of 5%, which is much better than the opening rate of 1%! In such a tragic situation, how to improve the graphic opening rate in the official WeChat account? Recommendation: "The opening rate drops linearly, and the powder drops when pushed. How to improve the graphic opening rate of official WeChat account? Highlight: If you don't improve the opening rate of official WeChat account, you will be laid off next year. Too many companies like to use abstract, general and vague descriptions to make brands or products feel tall or soaring. The reality is often that your users don't understand what you are talking about, or they can't establish a clear cognition, or they don't feel anything at all, so there is always no next move. So how does copywriting give users a visual and concrete description? Recommended: "5 high-conversion copywriting skills will double your copywriting effect! Highlight: Sometimes, the same facts and different descriptions will lead to different results. You have to believe! ! 7 There may be many emotional numbers, funny numbers, star numbers and information numbers, and a very simple content is easy 10W. To do vertical dry goods content, it is very likely that you will try your best to find information, do research and demonstrate, and only publish one dry goods in the last week. As a result, thousands of reading articles are already good dry goods, and the opening rate is very low. This is the lingering pain of dry goods new media! Recommendation: "Why didn't the vertical dry goods we wrote be forwarded? Highlight: New media accounts that do dry goods in vertical areas will basically have this headache. 8 powder is getting harder and harder, and the acquisition cost of a single fan is getting higher and higher, which has become everyone's new knowledge. There are many ways to increase powder, some of which are very reliable. For example, doing content depends on breaking the text and doing WeChat advertisements. Another example is pushing each other, helping each other and so on. It is not that these methods are not good, but that their effects are gradually weakening, so weak that operators can no longer wait. At this time, some methods that can quickly increase the amount of powder in a short period of time have gradually appeared in the rivers and lakes, benefiting a large number of operators who have suffered from the increase in powder. Recommended: "At present, the official account of WeChat is the most practical three ways to quickly increase powder! (Comparative analysis) Recommended reason: powder, powder, powder! When writing marketing copy, we should remember one thing-creating slide effect. It is every sentence, every picture and every element in our copy that is designed to enable readers to start reading the copy, even the last sentence. All elements in the copy must have a slide effect, so that your readers can't stop reading the copy, just like sliding down a slide. Recommendation: "These copywriting skills were told to me by a legend who stayed in the CIA! Highlight: The classics are still the same, and the copywriting skills of Great God are still dazzling. 10 marketing experts have long realized this trick and started to use it. For example, it will be more difficult for users to "buy" a product directly, but it will be much easier to "interact with me every day and participate in my life …" and finally achieve the purpose of selling goods. Recommended: "So a marketing and operation expert is using a killing trick, but you didn't notice it?" Highlight: Everyone should have done this trick! 1 1 Note that this is not the general official WeChat account pink, but the specific official WeChat account graphic pink. In other words, the growth of fans brought by a specific article is not an activity, nor is it a relationship of mutual promotion or extrapolation. Recommended: "It is difficult to raise powder! How to scientifically and effectively improve the graphics and text pink rate of WeChat official account? Highlight: The official WeChat account is hard to powder! 12 creativity is really elusive and mysterious. However, there is a method called REMIX, and there is a formula: creativity = copytransformcombine (creativity = copy+transformation+combination). It can help you generate many ideas. Is there anything worse than not being able to come up with an idea? Recommendation: "The general formula of creativity: Everything is a mashup! Recommended reason: The methods mentioned in this article are basically used in all creations. 13 people are relative when judging value. We are naturally fond of comparison, and this "comparison" greatly affects our decision-making. Using contrast is another primitive instinct of human awakening. It is so powerful that it is everywhere and can't stop. What will happen if such a primitive human instinct is used in marketing operations? Kill, absolutely kill! Recommendation: "When you make good use of this marketing coup, the most tangled users are willing to pay! Highlight: Many people report that it is very practical and helpful! ! 14 80% of the success of an article depends on the topic! This sentence seems a bit exaggerated. But many times, it is! However, the topic selection is not so easy, sometimes difficult, sometimes difficult. How can we do a good job of selecting topics in a planned way? Recommendation: "How should the official account of WeChat be selected? Don't worry! 80% of the topics are chosen like this! Highlight: There are many dry goods in the content selection of WeChat official account! 15 if a worker wants to do a good job, he must sharpen his tools first! No matter how powerful operators, marketers and new media people are, they also need the assistance of some tools to get twice the result with half the effort and play a strong combat effectiveness. The old thief also shared many practical operating tools, marketing platforms and websites before. This time, I will make a big summary. Mom no longer has to worry that I can't find the tools I want! Recommendation: "This is my most comprehensive and practical website collection: recommended artifacts for operation, marketing and new media people! Highlight: Needless to say, there are all kinds of good things! 16 these contents are all from the light column "thief talk". The original intention of opening this light column is to call on everyone to think and talk together. Every day, "one person, one sentence, one thought", don't go with the flow, don't worry, and seek inner peace and prosperity in thinking. Recommended: "28 thoughts on marketing, operation, copywriting and new media! Highlight: Thinking is a good thing and really useful. 17 when we look at other people's advertisements, we feel that everyone is a great god, and they can always evaluate one or two and say seven or eight. Really not, at least you can see whether you are tempted or bored. However, when we write our own advertisements, we are usually forced to do so. We don't know how to do it. I don't know what to write. What do we do? Is there any way to quickly write advertisements that impress your consumers? Or at least write a "correct" copy? After all, not everyone is a great god. Recommendation: "Do you know the eight desires of human nature? Master it, and the copy will impress your consumers in minutes! Highlight: These eight desires have created countless classic marketing cases, which are the demand points that consumers are very concerned about. 18 All human behaviors are based on cognition, and if cognition is biased in choice and judgment, it is possible to do impulsive or even ridiculous things. This also provides the possibility for the success of most marketing and operations. Behind most marketing operation cases, psychological laws will play a role and affect our choices and judgments. Recommended: "I don't know some social psychology, how can I say that I am a marketing operation?" Highlight: The more you watch, the more interesting it is. You will find: Wow, so that's it. 19 In most cases, once we have something, it is more valuable in our hearts and we don't want to lose it. We are addicted to what we already have. Not only will we give a higher evaluation, but we always pay attention to what we will lose, not what we will gain. We are very afraid of losing. Recommendation: "This super marketing method is basically seen by everyone, but people who can use it are people who can make money! Recommended reason: This ownership quirk of human instinct is really everywhere. If one day you make good use of this irrational psychology, it may make you earn more money! People who like to write are not too unlucky. In my opinion, writing an article is to help me convey some ideas I want to convey, help me express some ideas I want to achieve, and help others better understand the information I want to convey. Here, the old thief also shared with you four ideas in my own writing process, hoping to help you a little. Recommended: "4 suggestions for writing new media for everyone! Highlight: Even the smallest individual has his own brand! I love it! Just write! Well, here it is. This year has passed. If the old thief's article has given you some help or inspiration this year, please do me a small favor and share the article with more people in need. Thank you. 20 17, there is still a lot to say. I didn't say that, for nothing else, for fear of melodrama. In a word, it is four words: don't waste time. I hope there are you and me on this road. 20 18 Come on, everyone! Jiang Mumu Thief (WeChat official account ID: Mumuseo) pays attention to Jiang Mumu Thief, and the marketing operation of new media is easier. This is a fresh, interesting, informative and marketable marketing operation in the official account of WeChat.