In 20 1 1 year, Red Bull has occupied 44% of the functional beverage market, with an annual sales volume of 4.6 billion cans, among which men aged 18-35 are the biggest consumers of Red Bull. Dietrich, the founder of Red Bull, has created a lifestyle full of energy and high octane number. In order to promote this lifestyle, Red Bull has established a "media studio", which is also an important export place for all content marketing activities of Red Bull.

Parkour, skydiving, skateboarding, rafting, surfing, freestyle mountain bike? These cool, trendy and adventurous sports have always been the preference of Red Bull brand. However, the coolest thing is that Red Bull took this opportunity to build a great "media empire".

20121kloc-0/4 when Austrian skydiver felix baumgartner jumped down from the edge of the sky in order to challenge the supersonic speed, the hot air balloon, parachute bag and cockpit he used were all printed with striking red bull logo.