Based on the emblem, mascot and image elements of the Beijing Olympic Games, Olympic posters show the Olympic spirit and publicize the goal of "One World, One Dream" of the Beijing Olympic Games. The design contains three meanings: highlighting the importance of the Olympic Games; Declare Beijing as the host city; Promote the Olympic Games effectively in a way that is easy to understand all over the world.
The Olympic poster introduces the Olympic poster and conveys the Olympic message. There are many advertisements and posters in every campaign. Posters mainly include the Olympic torch, mascots, pictures, specific sports, venues, the Olympic Village, cultural festivals and the selection of Olympic volunteers.
What is the poster design concept of the 2008 Beijing Olympic Games? The official posters of the Beijing 2008 Olympic and Paralympic Games aim to spread the concepts of the Olympic and Paralympic Games to the broad masses of the people and highlight the humanistic Olympic spirit. In the design process, we fully listened to the suggestions of the International Olympic Committee and people from all walks of life, and constantly revised and improved them, and finally formed a series of official posters for the Beijing 2008 Olympic and Paralympic Games.
I. Design Principles and Requirements of Official Poster Series Works
It conforms to the spirit of the theme slogan of "One World, One Dream" for the Beijing 2008 Olympic and Paralympic Games, and the three cultural concepts of "Green Olympics, High-tech Olympics and People's Olympics" for the Beijing Olympic Games.
Deeply understand and creatively express China cultural elements, embody China's unique cultural heritage and humanistic spirit, and convey China people's love and passion for the Olympics.
It has the characteristics of innovation of the times and high-level design expression, and has the basis of being accepted and spread all over the world.
Second, the creative theme of the official poster series
The theme of the official poster is "One World, One Dream". * * * Divided into theme posters, humanistic posters and sports posters:
1. Theme Poster Name: Civilized Beijing Harmonious Olympics
The theme poster is composed of the stadium symbolizing the Beijing Olympic Games and the classic buildings in Beijing, which has the meaning of China ink painting and vivid charm. Sports and culture, Olympics and China are in harmony. In this scheme, three paintings are combined into a group painting.
2. Name of humanistic poster: "Smile Beijing * * * Enjoy the Olympics"
Smiling Beijing welcomes people from all over the world to enjoy the Beijing Olympic Games. The smiling faces of children, young people and old people are filled with the enthusiasm and friendliness of the people of China, and the harmonious movement of "One World, One Dream" is played. In this scheme, three paintings are combined into a group painting.
3. Sports Poster Name: "Vibrant Beijing Beyond Dreams"
Sports posters include: Olympic sports theme posters and Paralympic sports theme posters.
Theme scheme I of sports competition for the Olympic and Paralympic Games
Dynamic moving figures and light gray moving icons are superimposed and changed, and five-color lines are matched with five rings, which makes the picture full of China linear rhythm and interest. Harmonious and elegant, concise and lively, passionate and dynamic style fully embodies the Olympic sports spirit of "faster, higher and stronger".
The theme poster of the Paralympic Games adopts the same color and style as the Olympic Games, which is in harmony with the image and landscape of the Beijing Paralympic Games, and embodies the Paralympic Games concept of "transcendence, integration and enjoyment". In this scheme, five paintings are combined into a group painting.
Theme scheme 2 of sports competition for Olympic and Paralympic Games
The harmonious and auspicious atmosphere of the Olympic Games is reflected in the tense and dynamic image of athletes and the core figure "Xiangyun" with ink and wash meaning. The ups and downs of auspicious clouds and the changes of ink and wash show the Olympic spirit of athletes working hard to realize their dreams.
The theme posters of Paralympic Games and Olympic Games have the same color and style, which shows that "the two Olympics are equally wonderful". In this scheme, five paintings are combined into a group painting.