When you want to participate in exhibitions and communicate with foreigners, you should relax and let nature take its course. Don't worry about whether your pronunciation is authentic, whether the other party will discriminate against my pronunciation and so on. The client is here to do business, not to study whether your pronunciation is authentic. As long as you can express clearly and let the other person understand. It's great that you can speak standard American English or British English, but the customers you face come from all over the world, and their English also has a local accent. Customers won't worry about your English accent. They are more concerned about product information such as price and quality, so it is more important to master product information and express it clearly than whether the pronunciation is authentic. Therefore, when communicating with foreigners, it is right to let nature take its course, and the other party can understand you.

Ask if you don't understand.

As I said before, the guests you face come from all over the world, and their English also has various accents. When you can't hear clearly, please politely ask the other party to say it again. Don't feel embarrassed, foreign businessmen won't leave immediately because you don't understand a word. Foreigners whose mother tongue is English can speak quickly, and sometimes a big sentence doesn't stop. You can also politely ask the other person to speak slowly, which is impolite. Don't nod yes or yes vaguely when you don't understand clearly, so customers will think that you don't pretend to understand and have no sincerity, which is not conducive to further communication with customers.

Call each other by their first names.

Don't feel shy, foreigners often prefer lively and cheerful people. Then how do you know the name of a foreigner? One trick is to look at the names in front of their badges. When foreigners come to your booth, greet them warmly, immediately say hello and welcome, and then take the initiative to shake hands with each other. Foreigners attach great importance to the etiquette of shaking hands. When shaking hands, quickly scan the name in front of the other person's name tag, and then call the other person's name loudly and enthusiastically. When you meet each other for the first time, you can say each other's names. Foreigners are often surprised, and they will suddenly increase their goodwill towards you and narrow the distance between you and foreigners. If the foreigner is not wearing a badge, you can also ask the other person's name directly, and then call the other person's name in the next communication. This will increase foreigners' goodwill towards you and facilitate communication.

Listen more When foreigners are interested in further communication, you should listen more, instead of constantly telling foreigners how good the quality of your products is. Let foreigners speak first, grasp each other's needs, and then introduce themselves in a targeted manner. Sometimes foreigners are more concerned about whether your company is reliable and whether it can supply goods stably for a long time than about your quality and price. Because in all fairness, the products of exhibitors will not be too different, but what they require is a stable cooperative relationship. So what you want to show foreigners at this time is not how good the products are, but whether your company's operation and factory production are stable. Learn about foreigners' intentions in the process of listening, and then introduce them.