On Valentine's Day, many couples will go out to celebrate, so what kind of planning scheme should shopping malls make for Valentine's Day 20 17 to attract them? The following is a shopping mall activity planning scheme I carefully arranged for you on Valentine's Day 2022. Welcome to reading.
Valentine's Day shopping mall activity planning scheme 1 I. Theme of the activity
Passion blooms, and there is love in the times.
Second, the activity time
65438 February 2003 to 65438 February 2004
III. Contents of activities
(A love song duet confession
On February 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) The fragrance of romantic lover's rose (2. 14)
During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1, media selection: XX Evening News
2. Layout specification:1/Edition 3 XX Evening News is red.
3. Release date: February 2004 14.
4. Expenditure: 13920.00 Yuan.
Verb (abbreviation for verb) cost
1 2 exhibition board:100.00× 2,200.00 yuan.
2. Two lintels: 700.00×2 1400.00 Yuan.
3. Print advertisement: 13920.00 yuan.
4. The Asset Operation Department is responsible for gifts (roses, chocolates).
5. Audio fee: 400.00 yuan.
6. Other miscellaneous expenses: 1000.00 yuan.
Total: about 19020.00 yuan (excluding the cost of roses and chocolates)
Sixth, tips
In this activity, vip cards can use the discount function.
Valentine's Day shopping mall activity planning scheme 21. Activity purpose:
1. Culture: Let outstanding single men and women in the city show their true selves and open their hearts through this activity.
Harvest friendship and meet true love.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets;
② The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+10,000 yuan x 20% = 654.38+0.2 million yuan)
Second, the theme of the event:
Tanabata, in love.
20xx- Tanabata China Valentine's Day (20xx.8. 19. )
1 Registered member, evening time.
2. Moonlight Dating Alliance.
3. Special guest performer.
4. Other applicants.
Three. Activity mode and cost:
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to the guests who recently visited the company through print advertisements, DJ stations and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the bar, and participants will buy Qixi activity cards at the reception desk, with men's Qixi cards: 150 yuan/Zhang and women's Qixi cards: 80 yuan/Zhang;
5. All female guests who visit Moonlight Friendship Bar on June 5438+09 can get a rose at the sign-in desk;
6. With the opening of the hall, two chocolates will be presented.
Four. Activities:
1, the first wave of love shock: "find the goddess in your heart" (pay attention to consideration)
1. Campaign slogan: Love happens around you;
(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
If both parties are interested, they can communicate with each other through the waiter and start dating.
6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes.
Valentine's Day shopping mall activity planning scheme Chapter III Activity theme: Love me, just "bubble" me.
Activity time: 20xx February 14 to 15.
Activity 1: Love "enters" the West Sea (30 couples)
Activity time:14 (14: 00-16: 30).
Love me? Can you do it? If you take me to the West Sea, you have to carry me across Lovers Avenue to the lobby.
Rules of Activity: Set the starting point of love (starting line) at the entrance of the hotel. The distance from the entrance to the lobby is more than 700 meters. Set a red carpet with a width of 1.5 meters on the roadside as the track prize setting: After crossing 2 14 meters, the staff at 2 14 meters will instruct the players to turn around three times, and you will get a mysterious gift if you don't land; After crossing 520 meters (I love you), the staff directs the contestants to turn around for 3 times, and they can get the couple package without landing. Just take the couple into the lobby and get the "Deluxe Honeymoon Room 1".
Activity preparation: the staff will follow up with 1 person every 100 meter to supervise the compliance of the road section rules, especially the difficulty obstacles, and guide passing vehicles not to stop and block the road. The medical staff is on standby at any time, and the staff prepares water cups to provide pure water and towels for the players.
On-site layout: red cloth with a width of 1.5m is laid on the ground on the right side of the main road as the track, and tips for turning in place and winning prizes are posted on the ground 2 14 and 520m before the finish line.
Activity 2: Catch the "chicken" by chance (15 couples)
Activity time:14 (16: 45 ——17: 45).
Women are hard to find. Seize the right opportunity is to seize happiness, seize the right "chicken" in the West Sea is to seize the food tonight!
Activity description: The activity is divided into 3 groups with 5 people in each group. At the same time, the beautiful women left the live chicken in the designated area on the second floor, with five colors of cloth tied around the neck. The warriors are in a 2-square-meter chicken coop on the first floor, and their right arms are tied with cloth of the same color as the chicken necks in their partners' hands. Under the unified command, the beautiful women will fall together, and the handsome men will be successful if they catch the chickens of the same color within 5 minutes.
Activity 3: Kiss Xihai (30 couples)
Activity time:14 (19: 30-21:00).
Today is our festival, passion is our endorsement, and kissing is a symbol of love for me. Let's start now!
Activity setting: Long kisses usually appear at the wedding scene, and Xihai Valentine's Day will dub you. The wedding gallery is like the wedding hall, there is nothing wrong with it in the West Sea! Stand under the flower gallery of the hot spring hall and kiss for 2 14 seconds to send 1 hot spring tickets, and hug for 2 14 seconds to send 2 hot spring tickets.
Activity 4: Love the wall forever.
Activity time: 14 (20: 00-01point).
Love should be kept in mind, and words should be written on the wall. Remember your vows and remember them in the new year!
Activity setting: In the hot spring park, couples walk side by side, hand in hand, holding roses (it is recommended that travel agencies sign up for gifts), through colorful vegetable ponds, and walk to the "Love Wall" in Liu Fu Square. Couples put their roses in the basket in front of the love wall and write their sincere love vows on the love wall. Finally, the rose petals will be scattered all over Liu Fu Square (the ground will be changed into red fragments, and the Yuanyang pond will be filled with real petals), and the love wall will be covered with sweet words.
Valentine's Day shopping mall activity planning scheme 4 I. Activity theme: Love in 2. 14, obsessed with Shangmei City.
Two. Activity time: 20XX February 12 -20XX February 14.
Three. Activities:
Main activities: Clothing category: full 2 14, quantity reduced 120/ 100/80/60/40.
Cosmetics: over 2 14 minus 60/40.
Table for lovers: 10% discount for the whole audience
Thousands of gold: 30 yuan per gram.
Side activities:
During the activity, you can participate in the "romantic lottery" when you actually pay in 520 yuan [50% winning rate].
The awards are set as follows:
Award name
rose
Chocolate
red wine
Number of prizes
Spend my life with you
1 branch
1000 copies
Forever and ever-forever and ever
1 branch
1 bottle
300 copies
all one's life
1 branch
1 box
1 bottle
60 copies
You+me = love.
9 branches
1 box
1 bottle
30 copies
Four. Sales forecast: the target is 6.5438+0.2 million in three days, and the daily average consumption passenger flow target is 800 people.
Verb (abbreviation of verb) promotion and publicity
1. Two outdoor electronic screens in the shopping mall.
2. Exhibition boards for internal activities in shopping malls
3. In-store broadcasting
4. Active POPs and counter stickers at all counters
5.FM98.7 broadcasting
6. Outdoor truss advertisement at the main entrance
Sixth, the atmosphere layout
1. "Love" balloon arch at the main entrance
2. The heart shape of the main entrance matches the head of the movable bag;
3. The purple shaman rose petals in the center of the escalator are laid at the bottom, showing a rose heart shape;
Balloons are tied at the threshold of each counter in the main passage.
5. On February 2nd, each counter should bring a bouquet of 1 1 roses.
Valentine's Day shopping mall activity planning scheme 5 I. Activity theme
Love each other and love Tanabata best.
Second, the activity time
X month x day -x month x day
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-A large-scale solicitation activity for Me and My Lover (X -X-X)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded xxx with a beautiful gift worth xx yuan;
There were five earliest marriage promises, and the owner of each promise rewarded xxx with a beautiful gift worth xx yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the activity site of xx Square.
Person in charge:
2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (X -X, limited time discount, broadcast live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.
X month X day -X day, wedding show, Liuhe Square, xxx.
X month, X day -X day, wedding dress show in xxxxx Square;
The Rhyme of the Kite Capital in xxxxx Square on X Month X Day X Month X Day-Series of activities of Century Taihua Culture Year;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-XX Square.
On the afternoon of X, a notice was issued, requiring employees in the pedestrian street to fold the paper cranes first.
Person in charge:
5. Love each other and kill each other, love the Qixi xxx Qixi Queqiao Club!
Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with the nature of social welfare, so as to attract more customers to enter and understand xxx.
Time: x month x day to x month x day
Partner: xx Radio Station
Activity theme: meet you and me, because Taihua xxx Qixi Queqiao Club.
Plan content:
Form:
The registration of blind date personnel is a form, and the blind date registration form is filled in;
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;
Active phase:
The first stage: the registration stage is from X month to X month.
Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;
The second stage: the blind date stage
A large-scale villagers' meeting was held in xxx on X, X, X, and the company personnel opened a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
On the day of x-x-X-X, after shopping in xxx for over xx yuan, send a special discount card to xx flower shop. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7. Love each other, love Tanabata-the contest of husband and wife's love.
Husband and wife love contest, Qixi party, held in xx Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Valentine's Day Shopping Mall Activity Planning Scheme Article 6 Activity 1 Romantic Tanabata Meet Xinglong Queqiao Meet August1July-20, a large-scale Queqiao was set up at the north gate of xx Shopping Mall, which was magnificent and ran across the north and south like a galaxy. Hanfu was prepared for customers on the spot, allowing you to dress up and board the Queqiao and experience the loyal love of the Cowherd and the Weaver Girl! During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1. Wear Hanfu as Cowherd and Weaver Girl on the Queqiao Bridge for free.
2. Walk hand in hand on the magpie bridge, love lasts forever, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival.
Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on.
In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qixi Valentine's Day Bridge Competition will be staged in the north gate of xx Mall! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded! Now the competition is in hot registration!
Registration method 1: telephone registration, hotline: xxxxx.
Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to xxxxx.
Registration method 3: on-site registration, location: the main service desk on the first floor of xx Mall.
Activity 3 Romantic Tanabata Love starts from the Golden Autumn 100 Couples Clothing Matching Competition 16-20. Customers can choose Xinglong clothes in clothing, shoes, hats and knitting malls to match a pair of "rich women" at will, and take photos in the mall to show them and choose at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan;
Six pairs of gold lovers with second prize, one prize in 99 yuan for each pair.
Third prize, an activity gift.
2. Other promotional activities
(1) Buy a Valentine's Day gift and get a movie couple package-during the event, buy a Valentine's Day gift certificate and get a movie couple package as soon as you arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.
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