Five years ago, the brave Euler said loudly, "Make cars for women". This is the first car brand with a clear-cut flag in history, which is designed to make cars for women. In the past five years, Euler brand has gradually made the original rough world bloom with gentle power, and the automobile market, which has long been dominated by men, has gradually gained the real right to speak for female users. From zero to gain the trust of 350,000 users, Euler created an industry miracle, but it didn't stop there:1On April 5th, May, Euler brand announced the full implementation of ALL IN women's track in Beijing, realizing the brand advancement from 1.0 to 2.0. It will stand at a new starting point, lay a new track, build a new pattern and write a new chapter.

Carry out "love to the end", and Euler brand will bring love to Shanghai Auto Show.

Three days later, on April 18, the 20th Shanghai International Auto Show was grandly opened. Euler brand participated in the exhibition with a grand lineup, which fully demonstrated its determination to go to the brand 2.0 era, explained its persistence in the women's track with practical actions, and practiced "love to the end".

Excellent products are an important embodiment of brand building. In recent years, Euler brand has established a brand-new automobile category belonging to women: the "cat family" product matrix with both face value and strength. From "a new generation of smart and beautiful cats" to "female-only cars" ballet cats and "ultra-streamlined pure electric coupe" lightning cats, Euler has achieved comprehensive coverage from A0 to B with diversified layouts.

At this Shanghai Auto Show, the Euler brand once again made great efforts to bring brand-new models: 2023 Euler Ballet Cat and 2023 Euler Good Cat GT Mulan Edition, and 2023 Euler Good Cat, which has been widely acclaimed since its listing in February. The 2023 Euler Ballet Cat is very advanced in terms of face value, female friendliness and guardianship. Good Cat GT is positioned as "electric GT for young people", which effectively integrates "smart car control" and "comfortable car enjoyment" ... together with other products of Euler brand, it has formed an encirclement of extreme love for women.

From the ballet cat equipped with "warm technology", we can see Euler's sincere love for women.

On April 18, the 2023 Euler Ballet Cat, which debuted at the Shanghai Auto Show, attracted people's attention at first sight: the brand-new car color of dark gray matched with the brand-new contrast interior of milk coffee, fully combining the retro tone with the classical romance of China. And brought a surprise price of 14.98- 179800 yuan. It is worth mentioning that the 2023 Euler Ballet Cat is equipped with 22 warm technology configurations, including riding the wind and breaking the waves mode 2.0, heat pump air conditioning, V2L exhaust system and so on. It is the first model of Euler's full-scale "Warm Technology" 1080 female safety architecture.

Warm technology expresses the determination and confidence of the Euler brand ALL IN women's track through the technical dimension, and also declares that Euler will fully embrace the main channel of the new energy technology competition. It will promote Euler to become a revolutionary of women's car safety design, a leader of women's car safety scenes and a global promoter of women's car safety standards!

Based on the analysis of users' big data, Euler brand unexpectedly found that women are suffering from invisible driving safety and health hazards in many places. This is because almost all automobile standards, including C-NCAP, J-NCAP, E-NCAP, NHTSA and IIHS, are based on male body data, and male-made dummies or female dummies with the same scale are widely used in automobile crash tests at home and abroad.

Dong Yudong, general manager of brand technology of Ola Salon, said at the press conference: "Differences between men and women can be born, but insecurity can never be taken for granted." 1080 female security architecture-warm technology came into being, bringing all-round security for female users, including security design, security scenarios and security standards. 2023 Euler Ballet Cat is a new model born under the framework of warm technology.

The 2023 Euler Ballet Cat has been upgraded with 22 thermal technology configurations, and Euler can hold, receive, defend, be stable and reliable in any danger encountered by users. In terms of 360 basic safety, 2023 Euler Ballet Cat is equipped with passive collision safety, active intervention safety, information safety, electrical safety, physiological/psychological perception safety and so on. Improve the safety bottom line in all directions.

Its guardian mode is the first to open women-only automobile patents to the world. When a woman encounters an emergency, she can press it with one key, and the video in the car will be automatically turned on, and information such as vehicle positioning and the picture in the car will be sent to five emergency contacts, so as to minimize the harm of women to dangerous violence.

The 2023 Euler Ballet Cat is equipped with Braving the Wind and Waves Mode 2.0 to better protect the safety of women at all times. Version 1.0 adds rearview mirror heating and rear windshield defogging. In case of sudden rainy day, the vision is limited, so turn on the "riding the wind and breaking the waves mode": automatically close the window, turn on the air conditioner, automatically adjust the lights and wipers, and turn on the rearview mirror to heat and defrost the rear windshield. When ACC is turned on, the following distance will be adjusted to the maximum.

In addition, Euler and KEEP developed a meditation mode, combining with the interior space, to design in-vehicle yoga movements for ballet cats. After the meditation mode is turned on, the vehicle will adjust the air conditioner to a comfortable temperature according to the memory, and adjust the seat to the most comfortable position to create an exclusive lounge atmosphere.

Synchronized with the product strength, there are also the rights and interests of users of Euler Ballet Cat: "Aili" provides a four-year or 6.5438+0.5 million kilometers warranty for the whole vehicle, the first non-operating owner's lifetime warranty, with a discount of 5,000 yuan, and various financial products such as 0 down payment, 0 interest, and 0 monthly payment; "Love Gift" provides free charging piles and installation services, and gives a new car the first maintenance; "Pet Gift" provides free basic traffic for life, free entertainment traffic for 2 years, and free road rescue during the vehicle warranty period; "Surprise Gift" draws 3 subscribers every week and enjoys the 3-day and 2-night family travel fund of Shanghai Disneyland with a value of 10000 yuan.

Little girls who truly respect their needs can also GT

Another new car listed at Shanghai Auto Show, 23 models of Good Cat GT Mulan Edition, undoubtedly pioneered the "electric GT", but more importantly, it embodies the latest achievements of Euler brand's in-depth research on the women's market: for a long time, the real needs of women have not been truly respected, and the so-called women's needs are only labeled and stand from the perspective of men. In the demand of labeling women, women don't know technology, as long as the car is exquisite and beautiful. In fact, women are definitely not the same princess style. Girls can like sports, wildness and strength!

The 2023 Euler Good Cat GT Mulan Edition is for female consumers who like sports style and love surging power. Compared with the 2022 model, the 2023 Euler Cat GT Mulan version has achieved 14 product improvements, including 7 sports attribute upgrades and 7 function upgrades. Play pure electric GT life with a new generation of young people in a more sporty, intelligent and personalized way.

In order to further strengthen the sports attributes and reflect the "GT sports style", the 2023 Euler Good Cat GT Mulan Edition has specially added two kinds of matte car paints, namely "smoke cold gray" and "night black", in addition to the conventional color matching. In the past, matt car paint only appeared on millions of luxury cars, including 12 processes, with complex technology and high cost. The 2023 Euler Cat GT Mulan Edition satisfies young female users to pursue individuality, fashion and colorful styles at all costs for love.

Another notable feature of the 2023 Euler Cat GT Mulan Edition is the wild and surging power. The maximum power of the motor is 126 kW and the peak torque is 250 Nm. It takes only 3.6 seconds to accelerate from 0 to 50 km/h, with fast dynamic response and linear and smooth speed. Driving fun is not only that, but when the "ejection start" mode is turned on, the instantaneous maximum acceleration can reach 1.35G, which brings a strong push-back feeling. In addition, the performance index of 1 1 chassis adjustment has been improved, and the handling is more excellent, so that drivers can fully feel the pleasure of "integration of people and vehicles".

The 2023 Euler Cat GT Mulan Edition allows drivers and passengers to experience the "comfort and wisdom" of having both fish and bear's paw. The mute of the whole vehicle is optimized by 12, and the overall noise is reduced by 15% compared with the original vehicle. The car machine has been optimized and upgraded for 32 items, and the system is smoother and has more functions. In order to make everyone happy when going out to play and camping, V2L also comes standard with an external function, which can be connected to a projector for cooking. ...

More intimately, from now until May 3 1 day, the first batch of users who ordered the 2023 Euler Good Cat GT can enjoy the "limited time surprise quadruple gift package". Among them, the most powerful is the "deposit expansion ceremony" that "a deposit of 3,000 yuan can be paid to the balance of13,000 yuan". Now booking a car directly is less than 10 thousand, which shows Euler's sincerity

Pamper infinitely kind cats and give them strength.

Since the launch of Ola Good Cat with 9 advanced core functions and 67 "warm technologies" on February 28th, 2023, with its excellent comprehensive product strength, it sold 8,065,438+05 units worldwide in the first month of listing, up 65,438+066% from the previous month and 26% from the same period last year, making it an industry model for brands and users to go both ways. At this year's Shanghai Auto Show, the 2023 Euler Cat, which has three good attributes of "good-looking, good-driving and good-safe", naturally cannot be absent, and once it appeared, it attracted the attention of many viewers.

The beautiful 2023 Euler Good Cat can be described as a "big fashion item" in the automobile circle, with avant-garde and retro appearance and exquisite and fashionable interior. It is also equipped with the ORA-Pilot intelligent driving assistance system independently developed by Euler, which can achieve L2-level assisted driving at the highest level, which is very "easy to open". In addition, in the design of ultra-high strength steel body frame, the overall proportion of high strength steel reaches 765,438+0. With the cage body structure, 465,438+06 items of vehicle electrical safety protection, three-layer protection mechanism of bee cloud platform and six airbags, it is worthy of "good safety".

In order to give back to consumers, the 2023 Euler Cat "willful pet powder season" is in full swing, and users can enjoy the quadruple gift package including "official limited-time cash benefit of 22,000 yuan" before April 30. ?

Summary:

"If you love, please love deeply", Euler brand has done it.

Looking around the world, only the Euler brand insists on deepening the women's track. Starting from the multi-dimensions of products, technologies, services and users, Euler brand has completely changed the definition of women's cars from "industry inertia" to "user demand" and loved every real and specific user with all its heart. This is a brand of new energy vehicles that is consistent in words and deeds and truly loves women: truly respect and care for women and continue to bring warmth to women.

Euler in the brand era of 2.0 will propose a higher standard of safe travel solutions for women and bring a safer and more ideal pure electric life to more female users. As the saying goes, "Never forget, there will be repercussions", and the Euler brand will also gain more women's love and trust, gain a more benign emotional connection, and become an industry model for brands and users to go both ways.

This article comes from the author's car market radar, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.