"Prairie Rising Sun" inherits Mongolian culture and carries forward the brand concept of "what is national is the world". In line with the concept of being realistic, innovative and creative, we are committed to the deep processing industry of Horqin yellow cattle. Looking forward to the future market, the trademark of "Prairie Rising Sun" will be registered in 29 categories, 30 categories, 35 categories and 43 categories at one time. With the reputation advantage of local specialties, we have created a series of products of "Grassland Rising Sun" air-dried beef jerky. Based on demand-oriented, planned marketing and accurate market positioning, the products sell well all the way, filling the gap that there are no best-selling beef products in Inner Mongolia. The sales target of focusing on Inner Mongolia and radiating the whole country has been established, and the market opportunity has been seized to build the brand of "Prairie Rising Sun".
Since its establishment in 2006, the company has successively won the honorary titles of "Advanced Private Enterprise", "Integrity Unit" and "Advanced Unit for Donating Education". "Prairie Rising Sun" trademark was awarded as "well-known trademark" in Tongliao City. Sun Xianwen, the legal representative of the company, was elected as "member of the 11th CPPCC in Horqin District", "member of CPPCC who is enthusiastic about public welfare undertakings" and "Top Ten Young Entrepreneurs".
"Grassland Rising Sun" brand air-dried beef jerky is made by natural air drying, secret soaking, fine processing and baking. Without any preservatives, it is green and natural, rich in nutrition, and it is a grassland specialty for gifts to relatives and friends.
The company has a large number of professional management talents, food inspection talents and skilled workers with high quality, strong technology and rich experience. With advanced equipment, strict control, careful material selection and fine processing, the processing quality of products is guaranteed, which can meet the needs of mass production and supply with high quality and efficiency.
The company insists on quality-oriented, pursues perfection, creates fashion classics, and meets customers' requirements with high-quality service and reasonable price. Always adhere to the business philosophy of "select carefully and create brand strictly" and constantly strengthen the design, development, production, sales and service system.
Grassland Rising Sun Food Company is a joint-stock private enterprise with clear property rights and clear rights and responsibilities. It uses modern management and modern operation mode to strengthen internal management, give full play to the role of employees as masters, improve employees' welfare, do a good job in logistics, and provide all employees with three meals a day and a hot dormitory for free. Insuring employees who have signed labor contracts for a long time can make employees have no worries, greatly stimulate the enthusiasm of employees, make enterprises change with each passing day, and steadily improve economic benefits. It laid a solid foundation for the company to become a leading enterprise in agriculture and animal husbandry.
Grassland Rising Sun Food Co., Ltd. always puts the service of "agriculture, countryside and farmers" in the first place, because our enterprise is closely related to "agriculture, countryside and farmers", which is a solid foundation for our company's development. Only when the "agriculture, countryside and farmers" are rich can our enterprises further develop and grow. Only by better serving "agriculture, countryside and farmers" can we be in an invincible position in the highly competitive economic market. The company has 230 employees, 20% of whom are laid-off workers, and the remaining 80% are all from rural surplus labor. The arrival of the Internet era has changed the lives of consumers. The rise of online business has also changed the sales link. Many college students use the advantages of network resources to sell a lot of goods online. Grassland Rising Sun beef jerky went to every city in China with a monthly sales volume of 654.38+10,000 yuan online. The company seized this opportunity, increased network investment, introduced relevant preferential policies to support and help college students to start businesses online, and rewarded those with outstanding sales performance. The rise of online sales channels is undoubtedly an opportunity for the sales of beef jerky industry, which has solved the bottleneck of specialty sales and stimulated the employment related to online business. Really realized the vision of "selling specialty products nationwide".
In order to further develop online sales, the company formally established "Tongliao Grassland Rising Sun E-Commerce Co., Ltd." in August of 201year, and constantly improved and developed online sales channels.