Question 2: What does Taobao's copywriting do? I don't know what kind of copy you mean. If it is a copy of Taobao, Gong is good at writing, writing some soft articles about products, or editing web pages.
Question 3: How to do a good job of Taobao copywriting? What should a good Taobao copywriter do?
The first is sensitive to words.
Whether you are a well-trained person or a monk, the sensitivity to writing is the first element of doing a good job, and this sensitivity comes from the usual accumulation. Simply put, it is the ability to control words. Although I am not from a regular school, I have been interested in literature since I was a child. My work from primary school to university and even after graduation is inseparable from writing, and I have been an editor of Talent Network for almost two years. It is precisely because of these writing skills that I have the opportunity to enter the e-commerce industry to do copywriting work.
The second is to understand Taobao culture.
Last year, when a designer first entered the company for a meeting, he asked such a question: Do we need to make so many detailed drawings to describe our baby? Jeanswest's is very simple and should be able to refer to other people's practices. At that time, the boss immediately retorted: Jeanswest is a ground brand stationed in Taobao, and its popularity and brand reputation have enabled them to accumulate a large number of consumers. So they don't need to make the baby description page perfect, and the sales volume is just as good. But we still take the explosion route, which is an out-and-out brand and has no comparability.
The third is to make good use of propaganda slogans.
In Taobao's promotional activities, the words "package, spike, last day, limited time * * *, last 50 pieces" are frequently used. The reason is that after the buyer searched your store today, if there is no deal, it is very likely that she will visit this store for the second time. Therefore, after solving the problem of this style and fabric, if the promotion is strong enough, consumers are worried that they won't be able to buy their favorite style today, and the price will increase tomorrow, so they will place an order impulsively. Therefore, if these words are used well, they are the most effective promotion weapons to improve the conversion rate of shops.
The fourth is that the content of the copy should be just right.
There are several ways for a consumer to enter the store: single product search enters the page, the collection stores directly open the single product or the home page, and the stores are linked to each other. But the biggest traffic should come from single item search. Therefore, when this consumer enters the single product page, he is very skillful in showing what kind of copy should be displayed in that position. There are too many short messages displayed, and consumers don't have much patience to browse. It is common to close the page in a hurry. If the text information is too short, the selling point of the product can not be well displayed, and the consumer's doubts can not be eliminated, the probability of placing an order will naturally decrease. When each text content is decided to be placed in that position, it is necessary to know what this purpose is and be targeted, so as to make the most rational use of resources and show the information that buyers really want.
The fifth is to learn to do subtraction.
A common mistake made by many copywriters is that when this item has several selling points, everyone wants to put it on, but the effect of grabbing the eyebrows and beards is often nothing. You will also encounter such a situation in the promotion activities of the home page. Is it the slogan of 19 yuan, or both? The contents of the promotion are divided into lottery, coupon discount, * * seconds kill, etc. Every content is very important, and I want to show it. If you do this, the end result will be a very bad consumer experience. Which is better for a long text? You can't catch consumers' eyes in a few seconds, and the jump rate is high. So at this time, it is necessary to comprehensively analyze which selling point is unique and the biggest feature of the product. What promotional information is not available to others and consumers' perception is deeper? When you think about these problems clearly, you have to reluctantly give up what you love, delete those minor information and focus on highlighting this bright spot.
Sixth, make good use of takenism.
The reason why other people's shops are imitated is because they started earlier and did better in this industry, so latecomers will take shortcuts and deliberately imitate others. No one is stupid enough to want to innovate in the first place. After all, the success of others must have something to recommend it. When you copy all the articles in the world, it depends on how you copy them. In last year's double 1 1 activity, many shops specially made a page of "money grabbing strategy", with the aim of making consumers reduce their inquiries and help themselves shop. At that time, I copied a copy from someone else's shop and sent it to the boss after revision. After reading it, the boss gave me two questions: why do you want to do it? How come? This means that this page is valuable, but we don't care what others do. What we have to do is to show the promotion strength and characteristics of our store, and which letters are invalid ... >>
Question 4: What does the copywriting of Taobao Mall do? What does copywriting do?
First, write the text of product parameters and details page.
Second, promote the website text and release information.
Third, the company's related text work
Fourth, the daily rectification and maintenance of the website and the cooperation with the team in daily work.
The specific work content varies from company to company, mainly subject to company regulations.
Question 5: What exactly does Taobao copywriting do? Take women's clothing as an example. If I want to write a female copy, what should I do? Copywriting should be similar to writing promotional soft articles. If you write a soft article, write the unique advantages and characteristics of your product. . With some attractive pictures, it's o.
Remember to be attractive and highlight your own advantages.
Question 6: Does Taobao copywriting have a future? Any industry has a future. The most famous copywriter recently is Li Jiaoshou. He is a copywriter. Just bought by Baidu a few days ago, Professor Li in his twenties became the vice president of Baidu. It seems that such an official
Question 7: Taobao copywriting: copywriting who can explain to me that copywriting is out of fashion now?
Question 8: What is the planning work of Taobao shop? Are copywriting and planning the same position or separate? This is not a position. Planning generally refers to activity planning. According to the operation of the store, carry out in-store activity planning and out-of-store activity registration. For example, what new activities are launched on new products, the second half price, buy one get one free and so on. Then, statistical activity sales, customer participation, product optimization.
Question 9: How to write Taobao copy in the Internet age? Read more what others have written, visit forums, visit shops and so on.
Also, study more, read more books and improve your writing level.
Words used in copywriting should be vivid, and words that are too professional are generally incomprehensible.
Try to be concise, and it is best to poke the customer's heart in one sentence!
Another point is that it must be true, and you can't give false information to achieve results ~ ~
At present, I am studying as hard as you, and I have a headache ~ ~ ~