1, determine MI (spiritual identity), including:
(1) Determine the values of all employees. Corporate values are the core of corporate culture, which determines the lifeblood of enterprises and the rise and fall of enterprises. Modern enterprises should not only realize material value, but also realize cultural value. We should fully realize that enterprise competition is not only economic competition, but also human competition, cultural competition and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize its social value.
(2) Establish enterprise spirit. Cultivating the enterprise spirit with individuality is the core of strengthening the construction of enterprise culture, and cultivating the enterprise spirit with distinctive personality and rich connotation is the primary task and main content of enterprise culture. Enterprise spirit refers to the ideological achievements and spiritual strength of the broad masses of workers cultivated by the tradition, experience, culture and management concept of enterprise leaders in the long-term production and business activities, and established through conscious generalization, summary and refining. It must embody the spirit of a unique enterprise, have a distinct business philosophy and personality style, embody its beliefs and pursuits, and be advocated by the enterprise. To cultivate enterprise spirit, we should follow the principles of times, advancement, encouragement and efficiency, which should not only reflect the essential characteristics of enterprises, but also reflect the characteristics of industries and their own units and reflect the business philosophy of enterprises.
(3) It is the main purpose and fundamental pursuit of the survival and development of the enterprise to establish the enterprise purpose in line with the actual situation of the group, which embodies the enterprise values based on the purpose, goal and development direction of the enterprise development. Enterprise ethics is an ethical criterion for judging things based on the production and operation practice of enterprises and their understanding of society and life. Enterprise style is the attitude and behavior of all cadres and workers in their thoughts, work and life, which reflects the overall quality and external image of the enterprise.
2. Establish VI (Visual Identification), unify identification, clothing, product brand and packaging, and implement supporting management. In the development of enterprises, we should constantly improve the elements of corporate visual identity with a pragmatic attitude, so as to improve-deny-improve-redefine. Including corporate logo, banner, advertising language, clothing, stationery, badges, printed matter unified model, etc. Standardize employees' behavior etiquette and mental outlook, and establish a high degree of trust and good reputation of enterprises in society.
3. The establishment of 3.BI is mainly reflected in two aspects: on the one hand, the publicity, education and training of employees within the enterprise; On the other hand, it is foreign business and social responsibility. It is necessary to organize a series of activities, integrate the business philosophy established by enterprises into the practice of enterprises, and guide the behavior of enterprises and employees.
4, people-oriented, establish a capable and efficient team image, and create spiritual culture. The essence of corporate culture is "people's culture", people are the most active factor in productivity, people are the foundation of enterprises, and employees are the main body of enterprises. The construction of corporate culture must be based on improving people's quality and people-oriented, and achieve the goals of rallying people's hearts, establishing ideals, standardizing actions, forming good behavior habits, shaping image and expanding social visibility respectively. Therefore, it is necessary to establish a learning organization; Do a good job in scientific and cultural knowledge and professional skills training; Cultivate excellent managers and promote the construction of corporate culture; Do a good job in ideological and political work and other related work.
5, both internal and external, to create excellent product image, to create material culture. The construction of enterprise culture should be unified with the shaping of enterprise image, realize technological innovation, make the mass rationalization proposal activities persistent, and make it have unique technical characteristics and product characteristics. To create a brand, employees should be educated to care for the brand reputation of the enterprise as much as their own eyes, so that the products and quality of the enterprise can be widely known in the society, strive for progress, take the lead in setting an example and show the essence of the enterprise. Realize the unity of business philosophy and business strategy in the process of enterprise management; Realize the standardization and coordination of all employee behaviors and enterprise activities in the actual business process; Realize the unification of various forms of visual information transmission, and lay a solid foundation for promoting the sustainable development of enterprises.
6. Motivate by objectives, create a strict and harmonious management image and create an institutional culture. The connection between enterprise management and culture is the lifeline of enterprise development, and strategy, structure and system are hard management; Skills, people, styles and goals are soft management. To strengthen management, we must adhere to people-oriented, respect, understand, care and care for people in management, establish the status of workers as masters, and enable workers to actively participate in enterprise management and fulfill their duties. Strengthening management should be organically combined with modern enterprise system, management innovation, market development and quality service. It is also necessary to revise and improve the professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of cadres and workers. Advocate team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play a team role.
7, education in the text, to create a beautiful and clean image of the environment, to create a behavior culture. People transform the environment, and the environment also transforms people. Therefore, we should carefully analyze the environmental factors of corporate culture development, and make all kinds of tangible and intangible favorable factors become the source of power for corporate culture construction. Strengthen measures to realize greening, purification and beautification at the same time, divide areas, clarify responsibilities, rectify, and maintain a healthy environment for a long time. It is necessary to carry out various recreational activities and institutionalize large-scale activities, namely: sports activities (fun sports) meetings, corporate culture and art festivals, etc. Regularization of small-scale activities means enriching the cultural life of employees, giving life to various activities and strengthening visual effects through factory celebrations and cultural and sports activities.