We have to make a change. In addition to the old and the new, we must make changes in several aspects, otherwise we will be greeted by death.
1, profit model: we must break the existing profit model of single course training, according to parents'
Educate consumers' needs and establish diversified profit channels.
2. Organizational structure: It is suggested to take "profit growth group" as the core, based on employees' interests and skills.
Basic interactive organizational structure, which can stimulate employees' interest in work.
3. Incentive mode: The new generation of employees like excitement and curiosity, and the design of salary system must meet the needs of employees.
Mentality, otherwise it is useless to pay more.
4. Employment mode: People are the most unreliable, and the development of the school needs the process to drive the work results.
Experience class is an enrollment model that most schools are applying at present. The key to the quality of experience class results lies in
For the parents' sense of experience, use the standardized reception process of the experience class to make every parent who comes to the school experience fall in love with the school. The specific design is as follows:
1, preparation before class:
A, one day in advance, parents confirm the exact time of the experience class and send relevant information of the experience class by SMS.
And get feedback from parents. If there is no feedback, follow up by phone.
Case:
* * Hello, parents. The baby's * * course experience class in * * school will be held in * * that afternoon, which is a guarantee.
Please arrive at the campus 15 minutes in advance and give the baby some snacks. Experience class lasts 60 minutes, please arrange the time reasonably. Thank you again for your contribution to the baby's learning. I wish you a happy life. Please reply when you receive it. Thank you!
B, according to the distance and time of the specific school where the parents leave, confirm with the parents one hour in advance on the day of the experience class.
Recognize the information and route, and reconfirm the distance and location 30 minutes before class.
C. Submit the experience data form to the principal one day in advance, and the principal personally emphasizes that (universities depend on teaching.
Receptionists and experience teachers must know the basic situation of students like the back of their hands.
D, prepare the materials needed for the experience class in advance, including famous brands, refreshments, registration forms, publicity materials, small
Gifts and so on.
E. Plan the visit content and route of the designer in advance.
2. The reception process of parents' early arrival
A, be greeted by the school gate of the course consultant, and be shown around and introduce the school after signing in.
B. After the visit, lead the children into the classroom, establish emotional contact with the experience class teacher in advance, and get familiar with the children.
Understand the classroom environment.
C. The curriculum consultant introduced the school curriculum system to parents for the first time.
D, timely lead parents into the classroom to watch their children's curriculum experience.
E, the experience class teacher introduces the content of this experience class to parents for the second attack.
3. Reception process of parents arriving on time
A welcome and lead the course consultant to sign in at the school gate.
B. After signing in, lead the children into the classroom, establish emotional contact with the experience class teacher in advance, and get familiar with the children.
Understand the classroom environment.
C. The curriculum consultant leads parents to visit the school and introduce the school curriculum system for the first time.
D, timely lead parents into the classroom to watch their children's curriculum experience.
E, the experience class teacher introduces the content of this experience class to parents for the second attack.
4. Reception process of deceased parents
A. If the course consultant is not available, it will be received by the customer service teacher and directly introduced into the classroom to sign in.
B according to the time, the course consultant briefly introduced the course content to parents for the first time.
C, timely lead parents into the classroom to watch their children's curriculum experience.
D, the experience class teacher introduces the content of this experience class to parents and carries out the second attack.
5. In the evening, feedback will be given to the transactions of the experience class, and the parents who have not completed the transactions will be classified as customers.
Arrange appropriate course consultants to pay a return visit to customers within 24 hours, understand and track parents' final intentions, and give timely feedback.
Remarks: flow chart of experience class
1, 60 minutes before class.
First, with the experience class teacher detailed docking to participate in the experience class list and details, can be achieved in advance are
How many, how many are on time, how many will be late, and whether there is a temporary increase.
B. Participants: marketing, teaching and customer service.
2. 20-30 minutes before class
A. Call back to remind parents of the time, place and route of the experience class again.
Person in charge: course consultant
3, 20 minutes before class-class.
A, parents and children wait for the school experience in the lobby, lead the sign-in, and distribute experience brands, parents and children.
Have both.
B, some parents have entered the school, but not yet the start time, lead them to visit the campus or lead them to the rest area to communicate.
For the first time, pave the way for the promotion of orders.
C, parents who have entered the school, the class time has arrived, and the children will be introduced into the classroom 5 minutes in advance.
D. Person in charge: mainly course consultants, with the cooperation of customer service.
4. Course Start-End
A, take parents into the rest area to rest, watch their children attend classes or introduce the details of the school in depth.
B, in-depth communication with parents, according to the parents' reaction to promote the order.
C. Person in charge: course consultant
5. End of the course-Show the results
A, introduce parents into the classroom to watch the results of children's experience class.
Person in charge: course consultant
6. End of course-Parent-teacher conference
A, introduce children into the rest area, communicate with them and do their ideological work.
B, experience the class teacher
7. Parents' Meeting-Deal
A, teachers and parents communicate the children's classroom performance, and how to arrange according to the children's situation after registration.
Continue the course.
B, the course consultant or teacher directly determines the enrollment hours according to the promotion list fed back by parents.
C. Conduct in-depth communication according to parents' feedback.
D. If parents can't decide, determine the next communication time with parents to pave the way for a return visit.
E. Person in charge: teacher, course consultant and customer service.
8. summarize the resumption.
A. Personal statistics of course consultants: the number of people who plan to attend the experience class today, the actual number of participants, and the actual transaction.
quantity
B. team statistics: the content is the same as that of individuals.
C, according to the communication situation to classify customers, arrange the right person to follow up.
Person in charge: a person in charge or supervisor
To be continued. . . (Please use this as a reference to design the reception process of the standardized experience class in 20 19 school.
Let every employee know that the core of the experience class is the experience of parents)