The logo of Hunan Satellite TV is a simple and round oval outline with a small oval gap in the middle. The big oval symbolizes the fish head, and the small oval symbolizes the rice grain, which contains the meaning of land of fish and rice. The warm color transition between yellow and gold in its circle, like the rising sun, symbolizes the realistic, pioneering, innovative and progressive spirit of Hunan TV people. The logo of Hunan Satellite TV looks like an orange mango as a whole, which is dubbed "Mango Taiwan" by many viewers who like Hunan Satellite TV.
slogan for propaganda
Happy China (June 2004-2020.12.36438+0)
In June 2004, Hunan Satellite TV put forward the goal of "building the most dynamic TV entertainment brand channel in China" and refined the core value of the channel brand-"Happy China". This means a breakthrough in the brand revolution of China TV channel, from focusing on the channel brand construction of functional requirements to shaping the core assets of the channel brand with emotional factors, expanding the inclusiveness of the brand core value and reaching the realm of shaping the cultural brand of Hunan Satellite TV.
Youth in full swing (2021.1-2021.9.30)
On June 5438+February 3, 20201,Hunan Satellite TV changed the channel layout with the concept of youth, liveliness, comfort, pleasure, "happy manufacturing", simplicity and pleasure; 20211To welcome the 0/00th anniversary of the founding of China * * * Production Party, Hunan Satellite TV launched the channel slogan "Youth is Burning".
Young China (202 1.9.30-)
On September 30th, 20021year, Hunan Satellite TV launched the advertisement "young chinese". Highlighting the responsibility of Hunan Satellite TV's party media platform and the positioning of the youth culture leading platform is the unremitting pursuit spirit of Hunan Satellite TV walking in the same direction with the new era and advancing with young people, and it is also the brand image of Hunan Satellite TV.