Downward: determined to establish a letter and establish a quartet.

(Note: Advertising design companies are determined to spread the word-of-mouth of their products. "Chuan" and "Li" are relative, verbs are relative, and flat tones are relative to different tones; "Name" and "ambition" are relative, nouns are relative, and tone is relative; "Reputation" and "belief" are relative, nouns are relative, and the tone is different, which avoids the loneliness of the first sentence; "Hundred" and "Four" are relative in numerals and opposite in tone; "White Stone" is a noun relative to "Sifang", the upper part is time and the lower part is space. Time and space coincide, and people (all the staff of the advertising company) are in harmony at the right time and place, which is auspicious. )

(Note: If a friend upstairs tells us that "the people have gained the experience of Kyushu" and the last word of this couplet is flat, then this couplet is also the bottom couplet, not the top couplet. )

I wish all employees in your company a happy New Year and a happy family! I wish your company a good start in the coming year and good news will spread frequently!