Recently, according to the verification of Shanghai Municipal Market Supervision Bureau, it was found that Yonghe Food Co., Ltd. had advertising violations. Yonghe Soymilk promotes false information that does not conform to the actual situation on the official account of WeChat WeChat. This cup of national drink is decisive, whether it is advertising words or not, and it is also Yonghe soybean milk products that enter the embassies of various countries in China as a national gift to attract customers as a gimmick. In order to obtain the authorization of the government, we gave our products to the staff of foreign embassies without permission. According to the first paragraph of Article 55 of the Advertising Law, the Shanghai Municipal Market Supervision Bureau imposed an administrative penalty on Yonghe Video, ordered Yonghe to stop publishing illegal advertising content and imposed a fine of 300,000 yuan.

Yonghe Soymilk originated in Taiwan Province Province, and it is a breakfast shop mainly selling soymilk. Later, Yonghe soybean milk developed to the mainland. After more than ten years of development, Yonghe Soymilk has become a well-known food brand in Chinese mainland, which is well known by many consumers. From 80 to 8 years old, they are all customers of Yonghe Soymilk. The porridge, snacks and pasta operated by Yonghe Soymilk are particularly in line with the tastes of the public. Because of its excellent development, it has gradually become a well-known enterprise in the catering industry in Taiwan Province Province, China.

With the rise of the Internet era, most businesses often use false advertisements to create gimmicks to increase the popularity of their products and create higher profit value. However, the regulatory authorities in our country are very strict in monitoring such incidents. Long before the false advertisements of Yonghe Soymilk, many enterprises with false advertisements were punished by the regulatory authorities, such as UC, Maotai and other well-known brands.

False advertising seems harmless, but it actually has a great influence on consumers. For younger consumers, advertisements that lose authenticity have no positive energy, because some false advertisements will also cause different degrees of personal and property losses, which will make it more difficult for consumers to judge the authenticity of products and make transactions in the market even more unfavorable. Therefore, for false advertisements, the regulatory authorities in our country still have a long way to go and should vigorously crack down on the existence of these advertisements.