Different customs, e-commerce means, cross-border logistics. Cross-border electronic commerce refers to a business model in which trade subjects conduct cross-border transactions and cross-border logistics at different customs. Compared with the traditional international trade mode, cross-border electronic commerce has many advantages, such as being more convenient, efficient and flexible, reducing transaction costs and intermediate links, and increasing the profit space of export enterprises. Therefore, cross-border electronic commerce is regarded as a new blue ocean, attracting a large number of enterprises to flood into this field. The realization of cross-border e-commerce needs to solve many problems, including differences and obstacles in taxation, currency, payment, logistics and other aspects of different customs. For example, cross-border e-commerce needs to deal with the differences in language, culture and laws in different countries and regions, and also needs to solve problems in logistics distribution and after-sales service. Therefore, cross-border e-commerce needs to have a global vision and cross-cultural communication skills, as well as the strength of technology, brand and supply chain. By the end of 2023, 65438+February 25th, cross-border e-commerce was mainly divided into B2B and B2C modes. B2B mode is mainly the transaction between enterprises, and the transaction and logistics distribution are completed through e-commerce platform; B2C mode is mainly a transaction between individual consumers, which needs to solve the problems of logistics distribution and cultural differences. Cross-border electronic commerce is a new business model with broad market prospects and development potential. But at the same time, we need to solve many problems and challenges, and we need to have a global vision and cross-cultural communication skills, as well as the strength of technology, brand and supply chain.