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Why can "big eyes" be the symbol of "Project Hope"?
"Big Eyes" is the iconic photo of "Project Hope", but the registered service trademark of Project Hope is not big eyes, but the heart-shaped waves hold up the sun for a while. Deng Xiaoping's calligraphy "Project Hope" and the English special word "Project Hope" together constitute the registered trademark of "Project Hope". This is the first time that China has registered the name of a public welfare social activity as a service trademark.

The successful registration and authorized use of the service trademark of Hope Project is of positive significance for maintaining the high reputation of Hope Project and strengthening the management of Hope Project. China Youth Development Foundation also stated that with the permission of China Youth Development Foundation, 3 1 province (city, district) and railway "Hope Office" will use the service trademark of "Hope Project" according to law and carry out various activities in line with the purpose of "Hope Project". Other organizations or individuals may not engage in various activities in the name of "Project Hope" without permission or authorization, otherwise it will be considered illegal.

"Big Eyes" Su Mingjuan is a well-known landmark photo of Project Hope. The "concentration", "brightness", "longing" and "calling" of "big eyes" make people feel her strong desire to read and learn. These "big eyes" are the epitome of countless children who are on the verge of dropping out of school, arousing people's sympathy and concern for children in poor mountainous areas and helping them. It inspires millions of children to study harder. "Project Hope" aims to help out-of-school children in poor areas to return to school, so it has become a symbol of "Project Hope".