Lexus is actually a luxury car brand owned by Toyota Motor Corporation of Japan. The Chinese translation of Lexus in China is Lexus. However, because the brand Lexus was preempted by a company in China, Toyota had to change the Chinese translation name of Lexus from Lexus to Lexus, and began to establish a franchise store in China.

Lexus has surpassed Mercedes-Benz and BMW in sales in the United States, becoming the largest brand of luxury cars in the United States, which has aroused people's concern about which brand Lexus is. So the concept of Lexus was first put forward. As a luxury car brand owned by Toyota Motor Corporation of Japan, it has occupied a large share of the luxury car market in just over ten years. At first, Lexus used the slogan of "passionate pursuit of perfection" in the United States, and later used "ThePursuitofPerfection" as the marketing slogan in countries and regions around the world until its slogan was changed to AmazinginMotion.

Like most Japanese cars, Toyota's Corolla, Crown, Camry and other brands are "low-end, fuel-efficient and cheap cars" in consumers' minds. In order to compete for the high-end luxury car market, Toyota launched a brand for high-end cars-Lexus. In order to eliminate the marketing obstacles of Toyota image to high-end cars, Lexus deliberately concealed the company name, without the shadow of Toyota, but went public with a brand-new brand image.