Mid-Autumn Moon Cake Exhibition Planning Project 1 Theme:
Celebrate and celebrate the Mid-Autumn Festival
Activity content:
1. Mid-Autumn Moon Cake Exhibition
Activity mode:
1. Various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities. The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
2, Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they also buy some other gifts, such as health care products. Combining moon cakes with other gifts is not only convenient for customers to buy, but also can take a certain preferential price.
3. Making moon cakes on the spot: Last year's moon cake storm may still leave a shadow in many people's minds. In order to get rid of this mentality, it is a good way to make moon cakes on the spot, which can be made by joint manufacturers.
Second, "take the moon home"
During the activity, shopping 100 yuan, get a key chain with the moon hanging. Moon Keychain has various shapes and exquisite production. There are some blessing words engraved on it, such as Happy Mid-Autumn Festival, wishing happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.
Operating instructions:
1, the key chain is customized by the mall, and the customized quantity is determined according to the sales volume of the mall. The customization cost of each key chain is controlled within one yuan.
2. Carve the name of the mall on the key chain, or combine it with a greeting, such as "Happy Mid-Autumn Festival from xx Mall".
Third, the full moon "Ten" snapped up
Time-limited purchase, the purchase time is "ten minutes", all the goods purchased during the purchase time are 20% off, and the discount is calculated at the cashier, subject to the checkout time of the cashier, marked by the music time of the mall. When specific music is played, the purchase time begins.
Operating instructions:
1. Do not inform the specific "snap-up" time in advance, and pay attention to maintaining order at the scene.
2. Indicate that some commodities do not participate in the snap-up, and notify them with posters at the scene.
3. This activity can also take the practice of returning 30% of the payment amount to the' goods' purchased during the snapping time, and collect the refund amount at the service desk according to the amount and time on the shopping receipt.
Fourth, I like taking "family photos"
After shopping in 200 yuan, you can take a 5-inch photo on the spot with the shopping receipt as a souvenir.
Time: Mid-Autumn Festival
Venue: Square in front of the shopping center
Co-organizer: XXX Studio or XXX Film Company.
Operating instructions:
1, you can decorate a scene on the spot, build a pavilion to create the ancient rhyme of Mid-Autumn Festival, or decorate a modern reunion and festive scene.
2. It is best to take the name of the mall, and you will think of the mall when you see the photos in the future.
Verb (abbreviation of verb) special service measures
For many customers, the types and prices of mooncakes in various shopping malls are similar, because ordinary customers choose to buy them nearby, which is more convenient. How to make customers more convenient and how to attract customers to buy from other shopping malls need to introduce distinctive service measures.
1. Ordering moon cakes by telephone: announce the telephone number of ordering moon cakes in newspapers, bulletin boards and posters in shopping malls half a month in advance. Where the purchase of moon cakes is over 100 yuan and delivered directly to the door, the unit can enjoy a 10% discount for collective purchase.
2. Customized mooncakes: Cooperate with manufacturers to launch customized mooncake services, and announce customized phone numbers and specific customization methods. After all, customers' taste needs are different, and some special customers have some special requirements. The customization of moon cakes not only expands the service content of shopping malls, but also reflects the consideration of merchants to customers in details.
3, moon cakes on behalf of the delivery, on behalf of the delivery: where in the urban area, directly sent home; Anyone from other places will send it home by express, such as the post office. This service can charge a certain service fee, such as 10 yuan. Busy people living in the city, perhaps for various reasons, you can't give gifts to your family, elders and friends in person. The shopping mall will do it for you, give them your gifts and send you sincere wishes.
Introduction to other activities:
1, Mid-Autumn Festival dining feast: In addition to eating moon cakes, the family will also have a reunion dinner together. Shopping malls and supermarkets can interact with the catering industry, cooperate with a catering hotel, and offer 20% discount coupons for shopping in 300 yuan, or use free meal coupons for lottery shopping.
The beauty of Mid-Autumn Festival, of course, is indispensable to singing and dancing. You can contact some amateur song and dance troupes to perform at the gate of the shopping mall to create a lively atmosphere for the Mid-Autumn Festival.
Mid-Autumn Moon Cake Exhibition Plan Part II Activity Requirements:
1, in the activity, parents let their children do it, and parents only play the role of help and guidance.
2. When you enter the activity room, you should speak quietly on the principle of not affecting others.
After the activity, put things away and put them back.
4. Prepare materials for making moon cakes (rolling pin, panel, mold, moon cake stuffing), and uniformly prepare oil surface and water surface.
Activity flow:
1. Children and parents make moon cakes together.
2. Put the prepared moon cakes in the oven.
3, outdoor traditional games-sticking plaster, cutting watermelon, * * * with participation.
4, indoor games-grab chairs, parents and children play separately.
5. Taste moon cakes.
Extended activities:
After the Tenth Five-Year Plan, you can take the mooncake packaging box to the kindergarten, hold an exhibition of mooncake packaging, visit and appreciate the exquisite packaging. Design and manufacture packaging containers to give full play to children's imagination and creativity, as well as their perception, understanding and expression of beauty.