The brand slogan of "GOME Online Lowest Price Every Day" and the website promotion strategy of "Buy Gome" have realized the accurate communication path of the brand.
The formulation of "online Gome" is accurate, and the daily reserve price will meet the biggest consumer psychology in the online shopping market. GOME, the core element of Gome online mall website, has strong attraction.
According to the analysis of senior brand people, it is very important for the website whether it is easy to read, remember and spell. The promotion strategy of Gome's online mall has become a superb chess game, which not only saves a lot of website promotion costs, but also plays a good role in brand communication. As a website, whether the website is well known by the public is an important factor to determine the popularity of the website. The English letter GOME in Gome Online Mall is very well spelled and easy to remember. If you find a good way, it will be easier to spread. Just like the brand positioning of "GOME on the Internet", the concept of "Gome" was born from such a starting point. How to transfer offline advantages to online, how to make the website speak for itself, and make the brand synonymous with the home grid purchase industry.
The website is deeply rooted in people's hearts and is very helpful for website promotion. Which is cheaper? GOME； Buy a mobile phone for Christmas? GOME； Welcome the new year? GOME； Staying up late is good for GOME. Many promotion concepts can be integrated into GOME, which is constantly changing like a Rubik's Cube, so as to maximize the integration of brand and marketing. From offline to online, promotion needs to find the biggest core. Gome Online Mall is the online Gome, which contains important connotations of Gome's core competitiveness, such as low price, quality, service, supply chain, logistics coverage network, characteristics, big brands, leading position and affinity. Brand can let the public know where its connotation is without too much explanation, which is the profound meaning of brand promotion.
"The lowest daily price of Gome online" is the brand slogan of Gome online mall. According to insiders, the formulation of "online Gome" is accurate, and the daily reserve price will meet the biggest consumer psychology in the online shopping market. GOME's English letter "GOME" has a strong appeal and is easy to remember and spread. Gome's website promotion strategy is to highlight the biggest website characteristics and brand awareness of Gome's online mall to spread. At the same time, let the website play a role outside the brand. If the website can be known to the public, the popularity of the website will be established successfully. Achieving online and offline two-way leadership is an important strategic idea for Gome to lay out e-commerce. Online, Gome has become synonymous with low prices. Online, Gome Online Mall has also become synonymous with the lowest price of online shopping. At the same time, as the largest home appliance chain online mall in China, it gathers world-renowned home appliances and consumer electronic products, and perfectly combines low price and high quality. Online Gome is to achieve the daily reserve price and become synonymous with the low quality of the online shopping industry.
Industry insiders predict that offline traditional channel providers have natural advantages in doing online, and the essence of B2C is retail. The future of online shopping market is still in the hands of traditional channel providers, with profound brand influence, low-cost sales ability of large-scale procurement, logistics distribution network supported by cable TV and commodity marketing ability. In the final analysis, it is a deep understanding of the retail industry.