LOFTER is a light blog product launched by Netease in March 20 12, focusing on providing users with simple, easy-to-use, high-quality and original blog tools, original communities and high-quality mobile blog applications. LOFTER adopted an independent domain name for the first time with the slogan "Make your interest more interesting". As soon as it went online, it was loved by many young artists, photographers and illustrators on the Internet.