Saint Laurent originated in France and belongs to Europe. Saint Laurent is a first-line luxury brand in France, which is loved by most women and its brand style is unique in Europe. The founder of Saint Laurent was designed by Yves Saint Laurent of France. When he was young, he also served as the chief designer of Dior, but later he left the studio and designed the brand Saint Laurent himself, and founded Saint Laurent in Paris. Paris, France, as a gathering place of various fashion brands at that time, provided a platform for the development of Saint Laurent. Saint Laurent includes many things, not only selling slogans, but also selling perfume, skin care cosmetics, shoes and hats.

2013May 16, YSL Saint Laurent's first flagship store in China officially settled in Isetan, Shanghai Meilong Town. This marks the official return of YSL Saint Laurent to the China market. The listing aims to make YSL Saint Laurent Beauty a world leader in high-end cosmetics brands. The counter is located on the first floor of Isetan in Meilong Town, a 40-square-meter counter, with black and gold representing YSL Saint Laurent as the main colors.

For YSL Saint Laurent, gold is a kind of display, symbolizing the timeless and classic fashion Paris. Gold captures luster and charm and releases the secret of beautiful face. Black highlights the magical temperament of YSL Saint Laurent. The whole counter is L-shaped, with perfume, make-up and skin care distributed in three major areas. Miss Cherie Chung, a famous movie star, helped the audience cut the ribbon with the top management of YSL brand and Isetan department store, which opened a new era of YSL Saint Laurent beauty.