1. Program content: Program is the core of TV station, and Hebei Satellite TV needs unique program content to attract viewers and improve ratings.

2. Host team: Host is one of the important representatives of TV stations, and its style and image directly affect the brand image of TV stations.

3. Marketing promotion: In addition to the program content and host team, Hebei Satellite TV also needs to strengthen marketing promotion and improve brand awareness.

4. Brand image design: Hebei Satellite TV can also establish a brand image through brand image design. We can design a brand image with regional characteristics and cultural connotation from the aspects of TV station logo, advertising language and graphic design, and shape a healthy, positive and progressive TV station image.