The reason is actually not difficult to understand. At present, the traditional fitness industry can no longer meet the needs of all users. If the fitness industry wants to develop in the long run, it must be transformed into intelligence. FITURE is a rapidly developing enterprise in the family fitness market. FITURE Mirror, the first product released recently, provides one-stop home fitness service with the theme of "hardware +AI+ content+service", which can fill the blank of the scene and provide users with a brand-new home technology fitness method. Investors think this market is worth cultivating.