Practical leadership refers to taking the lead in practice through practical actions. This method needs a lot of effort and time, and it needs to be tried and improved constantly, but it can usually gain a more lasting and reliable leading position. This approach emphasizes practice, implementation and results, rather than empty talk or verbal commitment.

Slogan leading refers to gaining market leading position through publicity, advertising and marketing. This method usually needs to spend a lot of resources to build brand image, publicity slogans and advertisements, but it does not necessarily need to achieve a real leading position in practice. This approach emphasizes brand image, publicity and word of mouth, rather than actual products or services.

Therefore, the lead in hard work is not necessarily the real lead, and the lead in shouting slogans is not necessarily the real lead. The relationship between the two is not absolute opposition or exclusion, but mutual complement and promotion. In the actual business competition, enterprises need to choose their own way according to the actual situation, and pay attention to the combination of practice and publicity in order to achieve better business results.