Ali is both a cat and a fox. Ali is a hybrid because his father is a cat and his mother is a fox. Actually, I wanted to draw a cat, but the more I looked at it, the more it looked like a fox, so I decided it was a fox! Raccoons look like cats and foxes, cute and smart, and are widely loved by people. Ali, the original cartoon image popular in China, is cute, warm and childish, and has always believed in fairy tales. Founded by Hans in 2006, it began to publish fairy tale picture books and animated short films from the serialization of networks and magazines.

So far, Ali has sold more than 3 million publications and registered tens of millions of fans online. On the one hand, its lovely and real image has been made into multiple virtual products, becoming the main content provider of the Internet. Ali brought a brand-new slogan "Ali, the first beauty is for those who still believe in fairy tales", and welcomed the new layout of brand strategy with a growing attitude. It has been loved by fans.