The brand slogan of China Unicom is "Let everything be connected freely", which embodies the functional requirements of China Unicom to meet people's desire to communicate freely with the outside world and help people to contact and obtain information in various ways at any time and anywhere.

"Let everything be freely connected" shows that China Unicom will devote itself to satisfying people's emotional needs of "getting what they want and getting what they want" and yearning for "socializing, belonging and being respected" through modern communication and information services, and will reflect the brand value of the company by satisfying people's higher-level spiritual needs.

Everything embodies universality, freedom embodies smoothness, and connectivity embodies harmony. "Let all things freely connect" fully reflects that China Unicom will serve the society with modern communication and information services in accordance with the principle of "openness, cooperation and win-win", unite all social forces and devote itself to the social responsibility and pursuit of human harmony.