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Production and marketing strength of Shanghai hino engine co., ltd.
In the past 20 10 years, commercial vehicle enterprises have made a lot of money. Dongfeng sold 300,000 medium-and heavy-duty commercial vehicles to a new high, faw liberation sold 260,000 medium-and heavy-duty trucks to a new record, China Heavy Truck sold195,000 heavy trucks to a new record, and Valin Heavy Truck sold 3 10/0,000 heavy trucks to a new high. Similarly, in the high-end commercial vehicle engine market, Shanghai Hino has also achieved its own leap. In the whole year of 20 10, Hino Shanghai produced and sold 22,000 engines, nearly doubling that of 2009, of which only the P1/kloc series exceeded 12000.

22,000 sets, compared with the annual sales of hundreds of thousands of sets of Chai Wei and Yuchai, is still a negligible figure, but it has occupied nearly half of the high-end diesel engine market. Shanghai Hino Engine Co., Ltd. can achieve such achievements because of the strong support of strategic customers such as Valin Heavy Truck and Sany Heavy Industry for many years. Shanghai Hino's achievements today are made under the leadership of Valin Heavy Truck. Hino's growth in Shanghai largely depends on the rapid development of heavy trucks in Valin. At the most difficult time in Hino, Valin Heavy Truck actually opened the market.

In 2005, P 1 1C series engines were put into production in Hino, Shanghai. Because it was a high-end route at the beginning, this high-powered model was already a European three technology platform when it was launched at that time. However, the commercial vehicle market in China was still in the second stage of China. Even in Beijing, which has the most stringent emission requirements, the national III emission standard for light vehicles was only implemented on June 30, 2005. It is conceivable how difficult it was to promote the national III engine at that time, so in 2005 and 2006, the annual sales volume of Hino engines in Shanghai was always around 1000 units.

On July 1 2008, the Ministry of Environmental Protection began to implement the national III emission standard for all motor vehicles. Although Shanghai Hino and Valin Heavy Truck began to cooperate as early as 2007, this day was a turning point for Shanghai Hino Engine and Valin Heavy Truck. For Valin, in 2008, with the comprehensive promotion of the third national product in the commercial vehicle market, Valin Heavy Truck put forward the slogan of defining the new standard of the third national product. "In fact, Valin can put forward such a slogan because it has enough confidence. National Ⅲ standard is an opportunity for heavy trucks in Valin. Because as early as 2002, when the mechanical injection system was still relatively popular in China, Valin mastered the complete supporting technology of the EFI system and became the first heavy truck manufacturer in China to contact the third product.

Similarly, for Shanghai Hino, after three years of development, the EFI technology of Shanghai Hino engines, especially P 1 1C series engines, was very mature. While ensuring low emission, high economy and high power, the optimized design of combustion chamber and fuel injection system parameters of P 1 1C also effectively controls the noise and vibration of the engine. Therefore, it is no accident that two companies that started with Japanese technology platform can come together. In a sense, it is more like the call of the times. Later, it was proved that Valin and Hino came together at that time, which fully met the development requirements of the commercial vehicle market.

That is to say, in 2008, Valin Heavy Truck continued the dark horse legend of the heavy truck market in the environment of a sharp decline in the whole industry in the second half of the year. In the same year, the sales volume of Hino engine in Shanghai also achieved a breakthrough, from about 3,000 in 2007 to more than 9,000. In 2009, during the period of 1- 10, Valin Heavy Truck * * produced 15725 heavy trucks and sold 14808 heavy trucks (more than the total in 2008), with a year-on-year increase of 2 1%. Shanghai Hino Engine also passed the 10,000-unit mark in the old age, reaching 1.2 million units. 20 10 is a bumper year for heavy trucks in Valin. Not only did the sales volume reach 3 1000 vehicles, but the annual production and sales exceeded1000 billion for the first time, reaching1200 million yuan. Valin's success today and its success in the domestic high-end heavy truck market cannot be separated from the strong support of many mature and reliable partners like Hino.

Nowadays, with the increasingly stringent domestic emission standards, Shanghai Hino engine is accelerating its upgrading. Accordingly, the quality of heavy trucks in Valin is steadily improving, and the strategic cooperation between heavy trucks in Valin and Hino is getting closer and closer. It can be said that in today's commercial vehicle market, more and more people know the quality of Hino engine through Valin Heavy Truck. Conversely, by understanding the reliability of Hino engine, more and more people trust Valin Heavy Truck.