Community Publicity Plan 1 1. Name of the event:
"xx Social Worker Publicity Week" social workers enter community publicity activities.
Second, the theme of the event:
Happiness xx, social worker.
Third, the activity slogan:
If you are in trouble, find a social worker or xx social worker-serve the community and help others help themselves.
Third, the event background:
Xx community is a pilot unit for the government to purchase social work services, and it is always ready to provide professional and caring social work services for individuals, families and social enterprises in need.
Fourth, the purpose of the activity:
(1) Social workers publicize into the community, get close to residents' lives and understand their needs;
(2) Let the community residents know about social workers and their services in various fields, and be willing to take the initiative to seek social workers' help;
(3) It is convenient for social workers in various fields to provide targeted services in their later work.
Verb (abbreviation for verb) Activity time:
On the 8th of X (Monday X), 14: 30pm- 16: 30pm.
Location of intransitive verbs:
Xx Community to Martyrs Monument Section
Seven. Participants:
Citizens coming and going around xx
Viii. Staffing for activities:
Five social workers and 10 volunteers were divided into three groups, and the members of each group were divided into publicity, game interaction, questionnaire evaluation and logistics support. Each group is responsible for a table.
Nine, publicity methods:
(1) On the day of the event, leaflets, pictures of institutions and video demonstrations were distributed.
(2) Invite residents to play games, fill in the social service demand questionnaire, and introduce social workers to residents.
(3) Mobilize participants through banners, propaganda slogans and signs.
X. Main contents and forms of activities:
(1) Social work publicity services: including distribution of social work service leaflets and photo exhibitions of social work activities.
(2) Interactive experience of social workers: including inviting residents to fill out the social service demand questionnaire, playing games such as "How much do social workers know", "The blind man touches the elephant" and "The dragon wags its tail", getting to know local residents and inviting them to take photos.
(3) Collect the voices of residents.
(4) bonus distribution.
XI。 Preparations for the event:
1. Prepare vehicle resources and load goods.
2. On-the-spot investigation to understand the general geographical location of xx community streets and the available resources.
3. Uniform staff uniforms (volunteer uniforms)
3. Contact and carry banners, posters, social work activity display boards and tents.
4. Preparation for social workers' interaction.
Step 6 buy prizes
7, personnel contact and determine
Twelve. Difficulties and solutions of activity prediction;
1, weather, rain, activity postponed.
2. If citizens participate less and wait and see more, they will increase on-site publicity, distribute leaflets to improve and take the initiative to invite participation.
Introduction of Community Publicity Scheme II: Target Community Analysis: Tiancheng Community is located at the junction of Tiancheng Road and Tao Qiu Road. This community belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Ji Shen New Village and other communities. The community was founded in 1984, with a total population of 509 1. The population structure is mainly middle-aged and elderly people, and the economic ability is mainly working class. The statistics of pregnant women (XX.06.22-XX.09.05) who meet this activity are 13, and the statistics of children of XX-XX are 77. The data of other years are unknown, but because the community structure is relatively stable and the flow of foreign population is small, it can be preliminarily judged that the number of young people in other years is close to the above data.
I. Activity background:
The community is a part of the urban population. In community promotion, you can communicate directly and serve consumers face to face, which can give consumers the greatest trust and have the best effect on brand promotion. Hospitals, in particular, as a service industry, must no longer operate in a condescending manner in the past, waiting for patients waiting in line to come to the door. Now the market competition is fierce. We should do all the services from the community and the grassroots level, so that consumers can trust us, identify with us, let them know that they have oral diseases and go directly to Hangzhou Stomatological Hospital for treatment.
Target Community Analysis: Tiancheng Community is located at the junction of Tiancheng Road and Tao Qiu Road. This community belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Ji Shen New Village and other communities. The community was founded in 1984 with a total population of 509 1. The population structure is mainly middle-aged and elderly, and the economic ability is mostly working class. The statistics of pregnant women (XX.06.22-XX.09.05) who meet this activity are 13, and the statistics of children of XX-XX are 77. The data of other years are unknown, but because the community structure is relatively stable and the flow of foreign population is small, it can be preliminarily judged that the number of young people in other years is close to the above data.
Based on the above data, this community belongs to a typical old indigenous community in Hang Cheng, so this activity should focus on maximizing social effects, supplemented by cultivating potential consumers. Through community consultation of free clinic activities, the status of Hangzhou Stomatological Hospital in the eyes of Hangzhou citizens will be strengthened and the brand will be pulled horizontally.
Second, the activity mode:
1, further enhance the brand image of Hangzhou xx Hospital, and establish the unshakable position of cutting-edge clinical hospitals. To lay a foundation for future hospital expansion and explore new development models.
Because this activity involves the particularity of the community, the main goal of this activity is to pursue social publicity benefits.
3. According to the current positioning of the hospital, formulate appropriate publicity policies to achieve the minimum consumption of publicity fees and generate the greatest economic and social value.
Three. Activities:
This activity combines the doctor's free clinic and expert lecture, and the highlight of the activity is the health education of "oral health care for pregnant women". And prevention of adolescent dental diseases.
1, activity personnel and equipment:
Audio equipment for indoor lectures is provided by contacting the community.
Expert 1-2 consulting doctor 1-3
Some nurses and field workers
2. Website layout:
Hang the theme banner of the event on the spot.
Making movable background wall and layout of on-site medical consultation area
Layout of activity publicity display board (medical record publicity model, health education model)
Image publicity materials (picture album, X-frame, live pop, etc. )
3. Activity flow:
At 8: 30, seven staff members distributed leaflets around the party site and arranged the activity venue. (Work focus: personnel selection, clothing/ribbon preparation, standing position, job responsibilities,
A. Outdoor stage: 9: 00–11:00, consult doctors and nurses on time, and the activity begins.
Give priority to doctors' free consultation, and publicize it in combination with community lectures in preventive health care department. Give souvenirs at the same time
B Indoor stage: 3:00-5:00 pm
In order to solve the oral problems of pregnant women and ensure the health of pregnant women and the normal development of the fetus, the hospital provides the service of "health experts delivered to the door" and sends famous experts from the province to Tiancheng community for health education on "oral health care for pregnant women". Through the introduction of professional knowledge, advocate the health concept of pregnant women caring for their teeth. Inform the public, especially pregnant women, that oral health care during pregnancy is not only related to the health of pregnant women, but also affects the health and development of the fetus, which is a big problem affecting the health and oral health of a new generation of a nation, so dental care should start from pregnant women. )
Our hospital provides all consultation, examination and treatment services for all pregnant women who come to attend classes, and establishes health records for each pregnant woman free of charge and pays regular visits. Those who come to our hospital during pregnancy are free of registration fees (except experts and special needs clinics), and souvenirs are given at the same time.
Fourth, the activity hype:
1, pre-hype:
Print media activities, advertisements and news one week in advance.
Promote the radio program one week in advance.
Conduct online publicity one week in advance (Hangzhou Net Home News)
2. Late hype:
The entire broadcast of the radio station
Television news report
Activity reports and news of printed newspapers
Highlights of six major activities:
1 "smiling angel" promotion ambassador
Time: one week before the event 19: 00-20: 30.
Venue: representative communities in Hangzhou
Description: As a' powerful auxiliary means' of pre-event publicity, medical propagandists go deep into the community and carry out activities face to face.
2. Give away a physical examination card for teenagers' oral health 100 copies (theme of news manuscript)
Time: one week before the event, it will be held at the same time as the "smiling angel"
Venue: representative communities in Hangzhou
Note: The check card for Adolescent Oral Health produced by our hospital can come to our hospital for health check-up 3 times free of charge, and the registration fee (excluding expert outpatient service) is exempted.
3. "Hangzhou Youth Dental Disease Prevention Center" was established.
Time: _ _ _ _ _ _ _
Venue: Hangzhou Stomatological Hospital (Chun Qing Road Branch)
Description: Establish a long-term development system of our hospital, strengthen contact with major hospitals and other medical institutions in Hangzhou, and further guide patients to our hospital for medical treatment.
Activity cost budget
The venue rental fee is provided by the community.
Management fees are not available at present.
Chairs are provided by our hospital or community.
Accommodation expenses
transportation charge
Publicity fee
Media labor cost
Souvenir cost
Unpredictable freight charges
End XX. 1 1. 10
Xx Hospital Activities (Media) Implementation Case
Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Advertising time: (TV, radio, outdoor, suburban and hospital newspapers) _ _ _ _ _ _ _ _ _ _ _ _ _.
(Urban Print, News) will be launched on _ _ _ _ _ _ _ _
Radio advertisement:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ Department: Record advertisements and deliver them on time as planned.
Release time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Community Publicity Plan 3 I. Activity Background:
In order to realize the goal of building a green Suzhou and a harmonious Suzhou, people's awareness of environmental protection is gradually deepening to the community level in the new era. How to make environmental protection into the management system of civilized community construction, so that residents can consciously protect the environment and save energy in their daily lives, we must build a green living environment in the community, popularize residents' environmental protection knowledge, raise residents' awareness of environmental protection, build a green home, and let real environmental protection enter the community and life.
Second, the purpose of the activity:
1. Through going deep into the community, popularizing environmental protection knowledge, improving citizens' awareness of environmental protection, cultivating community residents and students' sense of responsibility for social development, and loving the quality of social welfare undertakings.
2. Learn the name, origin and time of the World and China Environmental Protection Day, design and create a green family plan to protect the environment;
3. While publicizing and educating others, constantly improve their environmental awareness and knowledge level. Let's educate each other, take responsibility for environmental protection, improve environmental awareness and development awareness in an all-round way, establish correct environmental values and environmental ethics, and start from scratch;
4. Build a green Suzhou and a harmonious Suzhou, build a green home, promote social morality and fashion, promote the spirit of volunteers, and promote the harmonious development of society.
Three. Activities:
Friends, do you want to be a "green messenger"? Do you want to be a practitioner of environmental protection?
Let's cherish every drop of water, every tree and every piece of land. Let's remind each other, educate each other, encourage each other, shoulder the responsibility of environmental protection, and comprehensively improve environmental awareness. Sometimes it's just a little effort by you and me: using phosphorus-free washing products, using less disposable tableware and plastic bags, recycling used batteries, etc. It is related to the health and happiness of oneself, others, lovers and friends. Let's always remember that a tail gas, a grain of dust and a waste battery can change the world and hurt us unconsciously.
Friends, let's join hands, let's learn environmental protection knowledge together, strengthen the concept of environmental protection laws and regulations, actively participate in environmental protection activities, start from scratch, and start now! Protect the environment, protect resources and build a green home.
Friends, a beautiful life and a green home need the joint efforts of the whole society. Are you ready to be a "green messenger"?
Fourth, the activity time:
Late October to early January
Verb (short for verb) Location:
Various communities in Suzhou
Activity of intransitive verbs:
Promote environmental protection in various communities in Suzhou and enhance the environmental awareness of community residents;
Carry out publicity in the community with the theme of using phosphorus-free washing products, using less disposable tableware and plastic bags, recycling used batteries, sorting garbage, and refusing to eat wild animals.
Advocate an environmentally friendly way of life and work in the community;
Promote green communities in various communities in Suzhou.
Seven, the specific implementation:
1. Knowledge background: Every day is different.
February 2nd is International Wetland Day, and March 12 is China Arbor Day.
March 22nd is World Water Day and March 23rd is World Meteorological Day.
April 22nd is Earth Day, and May 22nd is International Biodiversity Day.
May 3rd1Day is World No Tobacco Day, and June 5th is World Environment Day.
June 17 World Desertification Day June 26th International Drug Rehabilitation Day
July 1 World Population Day September 16 is the International Day for the Protection of the Ozone Layer.
World Animal Day is 65438+10.4, and World Food Day is 65438+10.6.
2. Activity creativity:
(1) The choice of activity content conforms to the existing knowledge structure and cognitive level of community residents.
(2) Green community environmental protection publicity activities, inviting students from Tian Ping College of Suzhou Institute of Science and Technology to participate, giving full play to students' main role, effectively mobilizing students' enthusiasm and creativity, and the community publicity effect will be more significant.
⑶ Community environmental education activities are a regular work. Establish community environmental publicity demonstration sites, break the traditional old model of distributing leaflets and reading materials, carry out prize-winning knowledge quiz, environmental knowledge survey and environmental games, create green family visits and exchanges, and realize the interaction between environmental volunteers and community residents. Students also learn and improve themselves through publicity.
3. Activity form:
1, environmental protection exhibition board publicity: first, make environmental protection knowledge publicity exhibition board and display it at the venue, so that people can watch volunteers explain it when they are free;
2, environmental protection knowledge prize question and answer, according to the content of the exhibition board, put forward relevant environmental protection issues, and give environmental protection bookmarks, environmental protection crafts and other prizes;
3. Questionnaire survey: Understand people's environmental awareness and concept by questionnaire survey;
4. Environmental protection games: publicize in the form of games to attract people's attention;
5. Green family election activities, in-depth household visits, exchange of household energy-saving, water-saving and electricity-saving measures, implementation of garbage sorting practices, landscaping facilities, etc. ;
Community publicity program 4 1. Theme: Meet in Red May and care for the disabled.
Second, the purpose and significance of the activity:
Disabled people are a special group, and their growth path is full of difficulties and hardships. They have made arduous efforts on the road of development, and they need the care and support of the government and society. So, let's give our love, extend our hand, help them return to the mainstream and go to the society, and work hard to finally realize the lofty goal of "equality, participation and enjoyment" for the disabled! I hope that through this activity, let's join hands and enter the disabled, pay attention to them, care for them, enrich the cultural life of the disabled in the community and provide them with a service platform for communication.
Three. Activity time: May 16: 00 pm (considering weather changes)
4. Venue: Stage 1, Changjiang West Road Shopping Center, Hualian, Beijing
Verb (abbreviation of verb) activity promotion: put up activity posters and send leaflets on the community bulletin board.
Action plan for intransitive verbs:
Get ready.
1, stage, sound, lighting, tables and chairs, tea (BHGMALL)
2. Spray painting (3m*6m, bottom 60cm blank), fabrication and installation (Qilitang Community Committee)
3. Program determination, actor rehearsal and stage site inspection (Qingfeng Art Troupe)
4. Invited by leaders and media (Qilitang Community Committee)
5. Prepare souvenirs for leaders, media and performers (BHGMALL)
6. Network promotion
Implementation of activities
May 15, venue confirmation (performers should observe the stage first), lighting and sound debugging, painting hanging, participants confirmation, and mat card making.
May 16, 13:00, tables and chairs, tea, gifts, sign-in books and service personnel are in place to prepare for the activities.
Activity flow chart
14:40- 15:00, sign in the desk, the participants, sign in, get the activity materials (leaders, media), and press the card to sit down.
15:00- 15:02 the host's opening remarks introduced the activity process.
15: 02-15:10 leaders delivered a speech and announced the start of the activity.
15:10-15: 30 Relevant leaders spoke to introduce the significance of the activity (arranged by Qilitang Community Committee).
15:30- 16:30 theatrical performance
1. Wheelchair Tai Chi Performance: Performer:
2. Hulusi soloist:
3. Performer of the duet "For Who":
4. Dance: Ode to Good Luck (8 persons)
5. Solo "Daughter" performer:
6. Chorus "Grateful Heart" Performer:
7. Wheelchair show performer: Xia
8. Performer of Huangmei Opera "Who expected the Imperial Examination Champion":
9. Fashion show:
10, all the chorus "Singing the Motherland" and "Towards Rejuvenation" performers:
1 1, 16: 30- 16: 35 The host took a curtain call and took a group photo (indoor and outdoor). After the event, the performer will receive the event gift:
Seven. Staff arrangement
(1) The total execution of the activity is Qilitang Community: XXX.
(2) cooperation: community workers and social workers, such as providing logistics and coordination services.
(3) Volunteers: assist in the implementation of activities.
Eight. Organization of activities
Organizer: Tang Qi Community Social Work Service Station of Xiyuan Street.
Co-organizer: Beijing Hualian Changjiang West Road Shopping Center
Performer: Lufeng Disabled Art Troupe
The fifth plan of community publicity activities is to actively promote the socialization process of fire control work, effectively raise the awareness of fire safety of the whole people, enhance the ability of the whole society to resist fires, and prevent and reduce the occurrence of fire accidents, especially the vicious fire accidents in which many people die and many people are injured. According to the arrangement and deployment of the Notice of xx Provincial Fire Corps on Preparing for 1 19 Fire Publicity Month, combined with the actual situation of our city, the plan of "1 19" Fire Publicity Month is specially formulated.
First, the activity time. 1 65438+1October1to 30.
Second,
Activity theme. Propagandize the fire control law and create peace and harmony.
Third, organize and lead.
The city set up the "1 19" fire propaganda, with Hu Guangming, vice mayor of the municipal government as the team leader, Kang Jiping, deputy secretary general of the municipal government, Li Yongping, deputy director of the municipal public security bureau, and responsible persons of the municipal trade union, radio and television, safety supervision, civil affairs, industry and commerce, culture, labor security, planning and construction, urban management, tourism, women's federations, youth league committees, fire protection and other relevant departments as members. Counties (cities, districts) should also set up corresponding organizations.
Four. General requirements for activities
All levels and relevant departments should attach great importance to it, carefully plan and make overall arrangements, carry out a series of fire prevention publicity activities with novel forms, diverse contents and rich contents in an all-round and three-dimensional way, highlight the publicity depth, expand the publicity breadth, improve the social effect of publicity, create a good atmosphere for the whole society to understand and care about fire prevention and create a new situation of fire prevention socialization, and push the fire prevention work to a new level.
Verb (abbreviation of verb) activity arrangement
(1) Highlight important periods and do a good job in large-scale centralized publicity activities. 1 1.9 is a centralized fire prevention publicity day. Fire departments at all levels and key fire units should effectively carry out fire safety publicity activities in accordance with the publicity work plan and process.
1, invite party committees or government leaders at all levels to participate in centralized publicity activities, publish signed articles in relevant journals, and make TV speeches;
2, the city fire brigade and Shunqing fire brigade, squadron in Beihu Park Square, other fire brigades in their respective jurisdictions, fire key units choose to set up centralized publicity points;
3, key fire units should be in a prominent position in the unit hanging posted fire safety propaganda slogans. Each propaganda point should be decorated with balloons and inflatable arches, and fire propaganda banners and slogans should be hung to achieve eye-catching effects;
4. Publicity points should set up columns such as fire protection knowledge propaganda, fire protection laws and regulations consultation, fire hazard report, display board display, fire protection equipment operation display, fire protection laws and regulations knowledge broadcast, warning education DVD, etc., to publicize fire protection work and fire safety knowledge in multiple channels and in all directions;
5. Local fire departments should take advantage of rural fairs and other opportunities to carry out fire prevention publicity activities in rural areas and towns on 1 19;
6. Invite social literary and art teams to tour the city, and publicize fire safety knowledge and popularize fire common sense through activities such as "Three-character Classic on Fire Protection".
(two) the development of publicity forms, do a good job in other periods of publicity. During the publicity month, all localities and relevant departments should innovate forms, carry out various forms and rich contents of publicity and education activities, and enhance the effectiveness of the activities.
1, open the fire station. During the publicity month, all localities should take the form of "please come in and go out", organize students and workers of government agencies, organizations, enterprises and institutions to visit the fire station in an orderly manner, and carry out fire control knowledge and skills training.
2. Strengthen cooperation with communication enterprises and news media. During the publicity month of "1 19", it is necessary to jointly run a fixed column on fire prevention publicity with news organizations, contact and cooperate with communication enterprises, and send short messages on fire prevention safety knowledge.
3. Organize fire drills. During the activity, local fire departments should organize a fire drill in a timely manner, and invite party and government leaders, heads of relevant functional departments, heads of key fire safety units or management personnel to observe on the spot.
4, to carry out fire entertainment activities. On the basis of the "volunteer fire service team" established last year, all fire departments should actively organize the volunteer fire service team to perform entertainment reports. It is necessary to record the original mv "China 1 19" with Nanchong Fire Fighting Force as the background, and strive to play it on CCTV media. use
A fun competitive form that the masses love to see and hear, and hold public welfare competitive activities with fire line tasks and fire safety knowledge.
(3) Strengthen supervision to ensure the implementation of the work. During the publicity month, the municipal government will organize target supervision, urban construction planning, public security, safety supervision, fire protection and other departments to supervise the fire publicity month activities in various places.