Specifically, the direct selling channels of Shanxi Fenjiu mainly refer to self-operated stores and special channel customers. The agent channel is mainly to cooperate with dealers and sell products to a broader market through provincial and municipal agents.
In addition, the company also actively explores online sales channels. In the first half of the year, we will increase investment in group buying e-commerce platforms, expand new sales channels and enhance brand influence.
Generally speaking, the marketing channels of Shanxi Fenjiu are diversified, including traditional direct sales and agency channels, and actively embrace the new trend of online sales to achieve all-round development of sales channels.