Brief introduction of Tianjin TV economic life channel
First, a new logo symbolizing the waves appeared with a crystal clear ice sculpture, and then a new slogan-"New vision, new direction" explained the goal and brand-new positioning of Tianjin TV Economic Life Channel in 2008. The overall positioning of the channel is: based on the promotion of Tianjin and Tianjin Binhai New Area, serving the Bohai Rim region, radiating the Three North, facing Northeast Asia and serving the economic development of China and Tianjin. Style positioning is: adhere to the overall style of high-grade channels; Pursuing the high quality of channel programs; Realize the high efficiency of channel income generation and influence. The characteristic orientation is to focus on the big economic content and promote Binhai New Area and Tianjin from an international perspective. This channel will become a window to learn about Tianjin Binhai New Area and Tianjin economy at home and abroad. After the channel is revised, it will appear with brand-new content: the 30-minute financial information program "Financial Vision" broadcast in prime time every night, which combines comprehensive news based on economy with the way of "information+interpretation". This program is not limited to Tianjin, but will also serve the Bohai Rim region, facing the whole country and even the whole world, and become the best window for the audience to understand authoritative economic information at home and abroad and grasp the economic pulse. The launch of "Financial Vision" will make the information programs of Tianjin TV Station form a situation in which current political news, people's livelihood news and economic news are three pillars and complement each other.