The iconic brand "Chow Tai Fook" was founded in 1929 and is famous for its product design, quality and value. The success of the Group and its iconic brands, from the long history of more than 90 years, reflects the persistent persistence in innovation and technology, as well as the long-term core value of "sincerity and eternity".
Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.
brand introduction
Chow Tai Fook is a leader in China's jewelry market. Chow Tai Fook is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China. Chow Tai Fook Jewelry Group Co., Ltd. ("Chow Tai Fook" or "Company") is a leading jeweler in Chinese mainland, Hong Kong and Macao. The company focuses on mainstream jewelry and precious jewelry products, including jewelry inlays, platinum/gold products, gold products and watches.
Chow Tai Fook has an extensive retail network with more than 5,000 jewelry and watch retail stores. The Group has a vertically integrated business model, which can realize effective operation monitoring. This model enables the Group to conduct unified and close operation monitoring of the whole business through a huge retail network, covering raw material procurement, design, production, marketing and sales.
The above contents refer to Baidu Encyclopedia-Chow Tai Fook