Scene marketing, content marketing and live broadcast marketing are intertwined. Network marketing is a branch of marketing, the application of marketing theory on the Internet and e-commerce platform, and the perfection and development of marketing theory. Thus, the biggest difference is that online marketing is a marketing activity conducted on the Internet, while marketing is a marketing activity conducted in the real market. The difference between online marketing and traditional marketing is that online marketing is an Internet-based marketing activity, which is mainly reflected in the following aspects. 1. Different marketing environments are based on industrial economy. In addition to industrial economy, there are network economy, network technology and modern communication technology. Network marketing is based on network communication technology, which realizes the informationization, automation and globalization of enterprise marketing activities through the Internet and enterprise internal network, and eliminates the time and space restrictions in traditional marketing. Second, the target market is different. In traditional marketing activities, the target market is mainly aimed at specific consumer groups, while the target market of online marketing is more personalized demanders. Enterprises collect a lot of information through the network, understand the different needs of different consumers, seek business opportunities from each consumer, formulate corresponding marketing strategies for each consumer, and provide them with personalized products or services. Third, different marketing strategies Network marketing is to carry out marketing activities in a virtual environment. Customers can only know the product information through the network, but can't intuitively feel and try. Therefore, in marketing strategy, enterprises must also design products and product displays according to the requirements of virtual environment and formulate corresponding marketing strategies. Network marketing and marketing will eventually move towards the trend of integration, which also caters to the slogan of "consumers are king". The combination of virtual online products and real products can increase the user experience, let users feel the products and services of enterprises more deeply, thus increasing users' trust in enterprises, making users trust and rely on enterprise websites, and directly improving the effect of online marketing. Live marketing, nothing more than two aspects, product quality, a good product can make customers like it very much, which leads to re-purchase. Watch the interaction between the anchor and the fans. Even if the product is good, the anchor will not introduce his own product, so it is not easy to sell, so the interaction between the anchor and the fans is also very important. In fact, content marketing has not formed a relatively complete theoretical system. Today, many people are talking about content marketing, but few people can really say what content marketing is. Content marketing has such a concept in everyone's mind, but there is no specific content, let alone how to operate it. In my eyes, there is nothing noble about content marketing. Content marketing is to give emotion to products. This is my understanding of content marketing. Content marketing is not a simple cold product transaction, but gives our emotions to brands and products. Let consumers clearly feel the differences between brands, products and products, and there is a perceptual thing between us sellers.