Advertising plays the role of promoting, persuading, enhancing and prompting through the dissemination of information. Generally speaking, advertising language is a short advertising language that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should convey to consumers a long-term unchangeable concept based on long-term sales interests.

Advertising language, also known as advertising words, has broad and narrow meanings. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing.