Adhering to the spirit of "Xuanzang's Road", this competition advocates the concept of "ideal, action and persistence", and realizes personal spiritual breakthrough through immersive physical and mental experience and teamwork;

The slogan "Your energy is beyond your imagination" jointly launched by this competition and strategic partners is highly recognized because of the personal feelings of each participant. Become the communication language that can encourage each other and promote positive energy;

"Walking through the Gobi Desert, we are all brothers and sisters" put forward by the participating institutions and Ge You expressed the deep friendship among teammates of the institutions after the challenge. The competition effectively promoted the interaction between institutions and became the most extensive and in-depth communication platform among China business schools.