At the initial stage of the group's business, it successively invested and set up factories in Beijing, Inner Mongolia, Jinan and other regions, and launched well-known products such as "Top Good Sesame Oil" and "Kanglai Egg Crispy Roll". However, due to the low level of domestic consumption at that time, these products were "well-known and neglected", which once made the company's business investment in the mainland in trouble. After several years of experience and lessons, as well as a calm analysis of the market, until the end of September1,the Wei brothers decided to invest in convenience food. After many investigations, Tianjin Economic Development Zone with advanced service consciousness was selected as the first production base of Master Kong. 1992 July 18, Tianjin Dingyi International Food Co., Ltd. was officially put into production, and Master Kong's first bowl of braised beef noodles was born in Tianjin Development Zone. Since then, "Master Kong" instant noodles have flown into thousands of households with the promise of "delicious and visible", and for a time, "Master Kong" has become synonymous with convenience food in consumers' minds.
Master Kong grew up in China.
The success of "Master Kong" instant noodles in the market has strengthened Ding Xin's determination to take root and develop in the mainland. Therefore, in Tianjin Economic Development Zone, the first flour making factory, the second flour making factory and the conditioning factory have been built and put into operation one after another. The continuous expansion of production scale makes us realize that the synchronous development of supporting industries is a crucial link on the road of industrial scale. Therefore, since 1993, we have introduced professional manufacturers from Taiwan Province Province to invest and set up factories in the mainland in the form of cooperative operation, and successively built supporting service manufacturers such as carton factory, PSP bowl factory, paint factory and plastic fork factory, which formed the vertical integration of the industry and laid a solid foundation for the further development of Master Kong.
From 1994 to 1997, Master Kong grew rapidly. Because the mainland is vast, it is difficult for a production base in Tianjin to radiate our products to the whole country. Since 1994, Master Kong has set up production bases in Guangzhou, Hangzhou, Wuhan, Chongqing, Xi and Shenyang, forming a regional production and sales pattern all over the country.
While improving the production and marketing system, Master Kong has also expanded its investment field, from convenience food business to many business fields including cake business and beverage business. Product categories have developed from two or three to more than 100 products at present. The group's convenience food business has an annual output of nearly 5 billion packets of instant noodles, making it the largest instant noodle producer in the world. Today, "Master Kong" series products are not only sold to the whole country, but also exported to the United States, Canada, Singapore, Western Europe and Russia. "Master Kong" pure water, green tea, oolong tea, fruit juice drinks, eight-treasure porridge, "3+2" sandwich biscuits, rice cakes and other products are also among the best in domestic similar products.
Business philosophy
The rise of Master Kong in Chinese mainland is regarded as a legend by the industry, but his success is by no means accidental. The success of Master Kong depends on the persistence of quality, the continuous cultivation of talents and the business philosophy of "honesty, pragmatism and innovation".
"Honesty": the cornerstone of enterprise's sustainable operation. I remember that at the beginning of the listing of Master Kong instant noodles, the products were in short supply, and the container trucks waiting to pull the goods lined up outside the factory gate. It is suggested that the chairman relax the quality standard a little, so that the output will increase. Chairman Wei was very angry after hearing this. He said: "We are a food manufacturer, which is an honest industry, so there can be no falsehood." It is in this attitude of being responsible for dealers and consumers that Master Kong can always maintain a leading position in the increasingly fierce market competition.
Pragmatic: the key to the steady growth of Master Kong. No matter in the period of rapid growth and expansion of various undertakings in Ding Xin in 1993-96, or in the gray year when the Asian financial turmoil struck in 1998, "Master Kong" adjusted the development direction of the group in time with pragmatic enterprise spirit. Since the first instant noodle factory was established in Tianjin Development Zone in 1992, the career of Master Kong has grown steadily, and ten production bases have been gradually established throughout the country, forming a development pattern that today's production and marketing network covers the whole country.
"Innovation": the power and source of enterprise development. Master Kong is a very young enterprise and a creative enterprise. Looking back at Master Kong's footprint in the Mainland, it is not difficult to find that the development of Master Kong has rewritten the history of instant noodles in the Mainland, and it is Master Kong who has made instant noodles get rid of the embarrassing situation of "not having enough to eat" in the past and entered thousands of households, becoming a food suitable for all ages; It was "Master Kong" who was the first to add a fork to the bowl noodles, which really made it convenient anytime and anywhere. It is the first time that Master Kong added double-package seasoning to instant noodles, which changed the situation of single taste of instant noodles, and it is also the first time that Master Kong introduced ISO9002 quality certification system in the industry. The first one successfully established and promoted his own CIS system (enterprise identification system) ... Too many firsts came from the entrepreneurial spirit of "Master Kong" to break through innovation. There is no end to Master Kong's creation, and every day is a new beginning for Master Kong people.