Organizer: Student Union of Youth League Committee of College of Life Sciences

Organizer: China Mobile Communication xx Branch.

I. Introduction

As spokesmen of youth, college students are always full of youthful vitality and enthusiasm, and they will definitely take an active part in novel and interesting large-scale activities. This kind of activity will definitely improve the popularity of the organizers, and at the same time, it will also enable sponsors to achieve the best publicity effect they want, so that everyone can have a bumper harvest. April is the best time for activities, product promotion and image planning. Compared with other months, students have less homework this month, so they will have more time to organize and participate in activities. What's more, the activity month of the college is completely open and very active at this time. In this golden month of publicity, which organization takes the lead in planning creative activities has established a good public image among college students, and which company has done the most effective publicity this month has established a solid brand image, better stabilized the original market and attracted new consumer groups. So, how can the life department of our College of Life Sciences miss such a golden opportunity? So our department carefully planned the third dormitory culture festival of the College of Life Sciences! This activity planning not only summed up the successful experience of the previous two dormitory culture festivals, but also passed the analysis and discussion of the students' union of the College of Life Sciences and the teachers of the Youth League Committee, which was very authoritative. Moreover, this activity is one of the most distinctive signature activities of the School of Life Sciences, and it is also the highlight of this school year. Therefore, it has been highly valued by the Youth League Committee and various departments and organizations of the Student Union, and has given strong support and cooperation. In addition, this activity has also been supported by various brother associations, student organizations and school groups in our hospital. At that time, the participants of the activity will feel refreshed and excited; Let sponsors enjoy the fun of low investment and high return. The Life Department of the Student Union of the College of Life Sciences will also fight for it to the end!

Two. market analysis

1. Compared with TV, newspapers and periodicals, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.

2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. As modern young college students, they all like to pursue fresh, exciting and romantic activities, which can show their personality and express themselves. If businesses can publicize in such interesting and meaningful activities as cultural festivals, the effect will be remarkable.

Because there is a dormitory culture festival every year, if conditions permit, merchants can also establish long-term friendly and cooperative relations with our College of Life Sciences, which will deepen their popularity inside and outside the campus and have great long-term significance!

4. Efficient and cheap publicity In the past school activities, we have accumulated a lot of publicity experience, and the strong publicity network of the school can achieve good publicity results in a short time. And there are enough human resources to complete publicity activities for your company!

Three. Activity introduction

1. Activity theme: Learn to live and taste life.

2. The purpose of the activity:

The development of this activity can not only enrich our college students' campus cultural life and improve their cultural taste, but also further beautify their living environment. At the same time, it also allows students to enhance mutual understanding, deepen mutual friendship and further harmonize the atmosphere of the college. In addition, while echoing the theme of "building an economical campus", it can also stimulate everyone's innovative consciousness and improve students' comprehensive ability.

3. Organization:

Organizer: Life Department of Student Union of College of Life Sciences

Organizer: China Mobile Nantong Branch.

4. Target audience: all students from the School of Life Sciences.

5. Activity time: April 7, 2009 to early May.

6. Location: Fifth-grade student dormitory.

7. Activity arrangement: This cultural festival has four links:

Link 1: "I am the owner of my dormitory" —— Personal dormitory evaluation

Link 2: "Turning Waste into Treasure" Handmade DIY Works Competition

Link 3: "Whole Food Beauty" Cooking Competition

Link 4: "My College Life" Art Exhibition

Four. Work plan:

1. approval: the planning approval and venue application will be completed before April 2009 1. 2. Find sponsors to sponsor before April 2009 1.

3. Promotion of activities:

Do a good job in publicity before April 7, 2009. 4. Invite guests to confirm the guests' situation before April 7, 2009, and invite sponsors' representatives to participate in the activities. 5. Prepare funds. Prepare materials and funds before April 7, 2009. Including: sponsorship funds, application funds. 6. On the day of the event site arrangement, the members of the Student Union are responsible. 7. Progress of activities.

Before March 30, do a good job of posting posters: "My site, I am the master" personality dormitory evaluation.

Time content remarks

Send a notice on March 30.

On April 2, the organizer called the squad leaders of each class and the heads of each dormitory to hold a mobilization meeting.

From April 3rd to April 1 1, all dormitories are ready for activities, and the organizers are well staffed.

On April 12 and 13: 30, the appraisal of dormitories officially began, and the judges began to enter each dormitory for grading, followed by photographers.

The appraisal ended at 17: 00, and the staff collected the score sheet and shooting records.

From April 13 to April 17, statistical scores, ranking.

The appraisal results will be announced on April 20th.

April 21-April 24, prizes, medals and reports will be issued.

* See attached page for specific scoring criteria.

Link 2: "Turning waste into treasure" manual DIY

Time content remarks

The notice and application form will be sent on March 30th.

On April 3rd, the registration form was collected, the statistics were sorted out, and the list of judges was determined.

On April 17, the contestants handed in their works.

On April1August-April 19, the judges were arranged to grade, and then the staff ranked and selected outstanding works.

April 20th-April 20th 2 1 Announce the list of winners and outstanding works in the form of posters, and the outstanding works will be displayed in the form of exhibition boards.

From April 22nd to April 24th, prizes and reports will be released.

* See attached page for specific scoring criteria.

Link 3: "Whole Food Beauty" Cooking Competition

Time content remarks

The notice and application form will be sent on March 30th.

Submit the application form on April 3, sort out and count the application form.

On April 7th, the competition menu and grouping were announced, and the list of judges was determined.

On April 1 1, the second inspection was conducted on the rental of the activity venue and cooking utensils.

April 17 Buy ingredients and seasonings.

On April 18, at 8:00, some staff members rode bicycles to the competition venue for layout.

At 8:30, all the contestants and staff will gather at the west gate of the school and charter a car to Sik Yuen.

The competition rules and scoring standards will be announced at 9: 00.

At 9: 30, the first group match officially started.

10:30, after the first group of competitions, the judges will score.

1 1:00 The second group competition begins.

12:00 The second group competition is over, and the judges will score.

13: 00-15: 00 to announce the results of the competition, and the free-flowing staff cleaned the venue.

15:30 All the people gather and go back to school by bus.

From April 20th to April 22nd, prizes will be distributed and reports will be released.

* See attached page for specific scoring criteria.

Link 4: "My College Life" Art Exhibition

Time content remarks

The notice and application form will be sent on March 30th.

Select the program and host from April 1 to April 10.

The first rehearsal of the program from April 1 1 to April 17 and venue rental.

April18—April 23rd: Scheme optimization, guest invitation, and determination of the list of judges.

The second rehearsal of the program on April 24th.

April 26th15: 00-16: 00 layout site division of labor should be fine and efficient.

16: 00- 17: 00 program clip

Number of spectators: 17

Admission time for guest judges is 17:30. 18:00, the literary evening officially started, the host appeared, made opening remarks, introduced the guests, programs and environment.

18: 00-20: 00 cultural performance

8: 10—8:30 Cultural Festival Achievement Presentation

At 8: 40, the host announced the award-winning program and the guest awards.

At 8:50, the special guest representatives made a closing speech for this dormitory culture festival.

9: 00-9: 10 tourist exit.

9:10-9: 20 The audience exits.

9: 20-9: 40 site engineering cleaning.

April 27-29: Summarize the whole activity and release the report.

Verb (abbreviation for verb) publicity plan:

Project content remarks

From the week before the activity to the end of the activity, banners were hung on the school avenue and the girls' apartment for the elderly, which was clear at a glance, lasted for a long time and had remarkable publicity effect. The content of the banner is related to the merchants, such as: "China Mobile wishes the third dormitory culture festival of the College of Life Sciences a complete success!" Or the content is customized by the merchant on the premise of ensuring that it will not affect the promotion of the event. Poster publicity: The sponsors of this event are indicated on the large posters posted on all publicity columns of the school. The logo pattern provided by the merchant can be used as the background of the poster, which can ensure the promotion of related activities and reflect the interests of sponsors. The publicity column is crowded with people, with more audiences and excellent publicity effect.

The report of every link of this activity will be published on all the websites of the school in time, and each report will have the name of the sponsor, which has a large number of views and good publicity effect.

During the cultural festival promotion, the sponsor's advertising brochure will be distributed to every dormitory in each dormitory area together with the activity notice and promotional materials. The brochure is provided by the merchant. In personalized dormitory activities, the selected award-winning dormitory materials will be made into exhibition boards, and the exhibition area of the latest activities of the merchants will be left on the exhibition boards without affecting the exhibition of activities. The exhibition boards are placed in the hall of the College of Life Sciences and the entrance of the student dormitory. Because of its special location, it will not be influenced by the propaganda of any other organization.

The medals are posted on the award-winning board on the door of the individual dormitory, and the sponsor's logo is printed on the medals.

Posters are posted on the doors of all dormitories in the hospital. The contents of the posters, including what the merchants want to promote, are all completed in the preparations for the event.

During the off-campus promotion of the third cooking competition, banners and posters were pulled to the competition site for publicity. The words "China Mobile" are also printed on the competition cards of the participating teams, and the participants and staff wear clothes printed with the words "Nantong University" and "M-Zone".

On-the-spot publicity of the literary evening, the iconic pattern of mobile communication was printed on the upper right corner of each PPT, and the host thanked the sponsor at the end. Merchants can also provide inkjet printing as a stage background.

Prizes Promotion Some prizes of this activity can be made by merchants, such as mobile free experience cards (mobile newspapers or color ring tones). ) can be distributed in personalized dormitories, and the prizes of manual DIY winners can be prepaid cards of mobile companies. Details need to be discussed with the merchant.

Materials and publicity All materials, such as score sheets and programs, are printed with sponsors' names.

6. Merchant Compensation Scheme:

Remarks on the form of names

1. Naming right This activity can be named ×× Dormitory Culture Festival, etc.

2. Brochure promotion If the company has a new brochure, it can help distribute it and be provided by the merchants themselves.

3. Poster promotion Poster merchants appear as sponsors and can print the company logo (merchants can also design their own).

4. Some sponsors can post their own 1-2 posters on the exhibition board.

5. Publicity column publicizes the sponsors' leaflets and posters. Our department arranges to post it on the bulletin boards of schools and apartments (updated every two or three times).

6.Banner's promotional banners with business characteristics can be hung in apartments and school aisles (not too commercial).

7. Website promotion The website report of this event can be integrated into the company culture (it is best for businesses to have electronic materials).

8. Sponsors can be introduced on-site for on-site activities (some materials and materials need to be obtained from merchants).

9. Prizes promotion Prizes are sponsored by the company and can also be printed with their iconic patterns.

10. Staff supplies propagandists can wear clothes with corporate logo, work, live props and so on to sponsor this project.

1 1. On-site publicity activities can arrange props printed with the characteristics of merchants, or play some small games with the characteristics of the company.

12. Guest Speech Your company can send representatives to participate in our activities, and you can speak on the stage as a guest during the activities (preferably at the beginning or in the middle of the activities).

13. At the end of the on-site acknowledgment activity, the company name appears in the form of oral acknowledgment.

Seven. Budget:

Description of project quantity, unit price and total amount

Poster 10 Handmade in 50 yuan, 5 yuan.

Big poster 3 photo posters of 30 yuan and 90 yuan.

Three exhibition boards (50 yuan 150 yuan) were placed in the hall of the Academy of Biological Sciences and at the entrance of the student apartment.

Publicity column 3 Free schools have their own

The company will provide 100 brochures.

There are two banners, one on the school avenue in 60 yuan 120 yuan and the other on the west side of the small playground.

Website 1 Free institutions own it.

The venue fee is RMB 2 100. One is a 200-yuan cooking competition, and the other is a cultural performance.

Print 50 copies of materials 1 yuan 50 yuan, including activity notices, transcripts and so on.

On-site decoration 1-30 yuan 100 Yuan including transparent glue, plastic thread, scissors, etc.

The ingredients 10 dishes designated by the organizer are above 200 yuan and below 20 yuan.

Seasoning 10 parts 15 yuan 150 yuan includes oil, salt and monosodium glutamate.

Kitchenware rent 5 50 yuan 250 yuan Kitchenware.

3 cars, 100 yuan. 300 yuan organized a trip to the top scholar.

Photo photography 100 yuan battery, development and so on.

Individual dormitory prize 13 RMB 20- 180 Part of 560 yuan prize can be provided by sponsors.

Dormitory reward card 13 2 yuan 26 yuan will be marked with sponsor logo.

The dormitory poster 60 2 yuan 120 RMB is printed with the latest activities of the merchants.

Handmade competition prize 10 30-50 yuan mobile phone recharge card is provided by the sponsor.

Cooking contest prize money 5 10-30 yuan 150 yuan, arranged from high to low.

The prize money for the cultural performance is 5 20 yuan 100 yuan, and the prize money value is ranked from high to low.

Glow sticks 100 0.5 yuan 50 yuan Art Show.

Clothing 1000 yuan theatrical performance

The camera shot two 50 yuan 100 yuan cooking competitions and cultural performances.

The staff drank 20 2 yuan 40 yuan that day.

The publicity expenses of off-campus newspapers and TV stations and off-campus new Nantong website are 65,438+0,000 yuan.

A total of 4906 yuan

Timetable:

Personality dormitory scoring rules:

The contest is divided into three parts for grading, and the top six players are selected according to the scores. The specific scoring criteria are as follows:

(a), health appraisal score of 30 points.

1. The ground is clean and free of garbage;

2. The bed is clean and tidy without sundries;

3. The desktop is clean and the items are placed in an orderly manner;

4. Doors and windows, window sill clean, no dust;

5. Items under the bed should be placed neatly;

6. The overall feeling is refreshing and the environment is fresh and comfortable.

(2) The score of personality appraisal is 30.

Dormitories can be scored from the personality introduction of dormitory name, songs, badges, dormitory slogans, dormitory life photos and so on. You don't need all of the above, but the more you think, the more points you get. Yaer's design form is free, and he can innovate on his own, which embodies the unique style beauty and has the correct personality display. Each dormitory can use its own imagination to design its own personality, which can be carried out from the following aspects:

1. Give the dormitory a healthy and distinctive name!

2. Decorate facades and windows with decals!

3. beautify the interior. Dormitory members use their imagination and creativity to beautify their beds, wardrobes and desks.

4. Innovate the design of windows and balconies to reflect the characteristics of dormitories.

(3), dormitory dress appraisal out of 40 points.

Dormitory dress has personality, theme, connotation, good overall effect, giving people a good overall feeling, or obviously highlighting the characteristics of dormitory.

* When the judges score, they can send a dormitory member to introduce the dormitory and explain to the judges how the dormitory, the source of the name, the song, the emblem are designed, why the dormitory should be dressed like this, and so on.

Manual DIY Appraisal Rules of "Turning Waste into Treasure"

1. The works should contain the wastes from life, such as waste paper, empty bottles and wastebaskets.

Toothbrush and other materials, each item with 5 points, out of 30 points.

2. The works are required to be beautiful, practical and creative, with a full score of 50 points.

3. Name and originality of the work ***20 points.

Rules for judging "Whole Food Beauty" cooking competition;

1. The nutritional value of food is 10.

2. Color, fragrance and taste each 20 points, ***60 points.

3. The name of the dish is 10.

4. For at least two dishes, add 10 points for each additional dish.

I recommend it carefully.